Business Wire, the global leader in news distribution, and CARTES & IDentification 2011, the world´s top event for digital security, smart technologies, payment and contactless technologies, (to be held in Paris from November 15 to 17, 2011) have consolidated their media partnership for the trade fair which has become a key international event for all professionals in the sector.
"Business, Innovation, Discoveries and Foresight" are more than ever the watchwords of the CARTES & Identification event. The global payment sector is evolving substantially: new players are entering the scene who are not from the banking sector, but from the Internet or mobile sectors and payment methods are becoming spread over several channels. In this context, CARTES & IDentification 2011 mirrors the major trends regarding future payment methods, digital security, identification, intelligent technologies, contactless technologies and the Internet of Things.
"Once again, we are proud to be a partner of CARTES. Over the years, the trade fair has become a top-quality event which is a must for all professionals of the sector", explains Olivier Corneloup, Director of Business Wire France. "In this business sector, communication plays a key role in providing information on its developments, and Business Wire is there to help companies distribute news on an international level and offer solutions for attracting greater visibility".
As for previous editions, CARTES & IDentification is providing bridges between the best innovations: mobile broadband, implementing EMV in the United States, an electronic European currency, security in a "˜cloud´ eco-system, e-health and innovative mobile applications "´ a whole host of subjects which reflect today´s market. The guest of honor in 2011 is Turkey, an extremely dynamic country in terms of payment methods.
Furthermore, CARTES will be rewarding innovative companies with its SESAMES awards, benchmark accolades for the industrial players in the sector. They represent a real promotional springboard for the winners and provide recognition for their projects.
"While the 2010 edition was characterized by the 25th anniversary of CARTES, 2011 is also an exceptional year as the fair has taken on an international dimension. An Asian offshoot has been running for two years now and we will be in Las Vegas in March 2012. These developments represent international trends. Smart technologies and card-payment solutions are now global, and the companies active in the sector deal with their foreign counterparts on a daily basis. The role of CARTES is to encourage this trade. In this respect, our partnership with Business Wire also enables us to benefit from greater coverage in the international media", explains Isabelle Alfano, Director of CARTES & Identification.
CARTES & IDentification offers a unique opportunity to meet people, trade and do business. The action-packed three-day show boasts a congress, exhibition, SESAMES awards, country of honor, etc., confirming its status as the not-to-be missed international event.
CARTES & IDentification 2011
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About CARTES & IDentification 2011
The world´s leading event in smart security and innovative payments, CARTES & IDentification will take place in Paris-Nord Villepinte from November 15 to 17, 2011. With 450 exhibitors and 140 conferences featuring international experts, the event is attended by 20,000 visitors who come to discover the latest trends and innovations in the industry (mobile payment, contactless, biometrics, M2M...)
Turkey is the country guest of honor in 2011, a very dynamic market for credit cards and contactless infrastructure. Each year, the SESAMES Awards reward the 10 best innovations in the industry and the winners are announced on the eve of the exhibition.