South Africa´s well-developed food and beverages industry continues to be recognized as a global player in this market. An increasing number of South African producers and exporters of a wide variety of processed foodstuffs are growing their brands on international markets, particularly in the gourmet food sector. A number of these firms have gained worldwide recognition for their innovation in terms of packaging, presentation and branding, winning awards at the major global events for the world´s food industry. This includes brands such as Ceres, Nomu, Banditos, Peppadew, Mrs Balls, Ina Paarmans, Sally Williams and Gold Reef, to name but a few. Many of these will be present on the South African National Pavilion at Anuga again this year.
South Africa is the world´s leading producer and supplier of ostrich meat. South African ostrich meat is a healthy, lean and tasty red meat with almost no cholesterol and fat and is extremely popular in the lifestyle market for health-conscious consumers.
The South African processed fruit & vegetable products are renowned for their high standards and premium quality. These are manufactured in production facilities that have adopted world class manufacturing practices in full compliance with both product quality and food safety certifications. Coupled with this, the natural attributes of the South African raw materials rank these products as some of the best in the world.
The South African Pavilion at Anuga 2011 is a showcase of the variety of the food products produced in the country at competitive prices and available to discerning consumers who appreciate quality food products at competitive prices. This year´s 37 exhibitors at the National Pavilion represent the largest South African participation at Anuga ever. Products to be displayed on the pavilion this year include indigenous teas, such as Rooibos and Honeybush, fruit juices, canned fruits, jams and preserves, sauces, chutneys, spices, confectionery, dried fruits and nuts, ostrich & game meats, as well as different organic products.
Visitors to the South African Pavilion at Anuga will also be able to taste some unique products such as Aloe juices & jams, in addition to chocolate coated Aloe cubes and snack bars made from the baobab tree extracts, and also macadamia nut brittle.
