AirMedia Group Inc. (Nasdaq:AMCN), the operator of the largest
digital media network in China dedicated to air travel advertising,
and DT Research(TM), Inc., an industry leader in the development of
information appliances for vertical markets, today announced the
deployment of the WebDT Signage System in the Beijing Capital
International Airport. Advertisers can purchase advertising time slots
from AirMedia and their advertisements will be shown to airport
passengers and visitors in high-definition LCD screens through DT
Research´s WebDT Signage System.
The Beijing Capital International Airport is the ninth busiest
airport in the world and served almost 50 million passengers in 2006.
In 2008, this airport will accommodate the influx of travelers who
come to Beijing for the 2008 Summer Olympics. Five hundred
thirty-eight digital frames powered by DT Research´s WebDT Signage
System have been installed in the Beijing Capital International
Airport. Over the coming months, AirMedia will install additional
digital frames in other major airports powered by DT Research´s WebDT
Signage System.
"With Beijing hosting the upcoming Olympic Games, the Beijing
Capital International Airport will house one of the most desirable
audience groups that advertisers desire to reach in 2008," said Mr.
Xiaoya Zhang, director and president of AirMedia. "We want to ensure
that our airport advertising is delivered through a state-of-the-art
system that could effectively and securely manage dynamic content
remotely, which is why we chose DT Research´s WebDT Signage System."
"Our digital signage system allows AirMedia to quickly and easily
change the content that is viewed on each digital frame," said Dr. Daw
Tsai, president of DT Research. "This gives advertisers the
flexibility to promote different products or services each day and
target specific audiences. This dynamic content management system
combined with the ability to reach an attractive audience group in a
captive environment in the airport provides advertisers with a
powerful tool to reach targeted audiences."
The WebDT Signage System offers a unique medium for capturing an
audience´s attention at key locations. A comprehensive system
comprising of industrial-grade signage hardware, content management
software and device management software, the WebDT Signage System can
deliver dynamic advertising, information, news, and training --
displayed in up to eight zones on each screen. Content scheduling and
playback are controlled remotely by secure wireless media players.
About AirMedia Group Inc.
AirMedia Group Inc. (Nasdaq:AMCN) operates the largest digital
media network in China dedicated to air travel advertising. AirMedia
has concession rights to operate digital TV screens in 52 airports,
including 28 of the 30 largest airports in China, and has contractual
concession rights to place its programs on the routes operated by 9
airlines, including the three largest airlines in China. AirMedia also
offers advertisers other media platforms in airports, such as digital
frames, light box displays, 360-degree LED displays and 3D displays.
For more information about AirMedia, please visit
http://www.airmedia.net.cn.
About DT Research, Inc.
DT Research(TM) develops and manufactures web-enabled information
appliances for vertical applications. The WebDT family of products is
based on thin computing platforms for secure, reliable, and
cost-effective computing. These systems emphasize mobility, wireless
connectivity and touch displays. WebDT products include digital
signage systems, wireless tablets, compact information appliances, and
display-integrated information systems. Powered by Windows(R) and
Windows Embedded operating systems, WebDT devices offer durability and
ease in integration, leading to solutions that can be remotely managed
with the user-friendly WebDT Device Manager software. For more
information, visit www.dtresearch.com.
DT Research and WebDT are trademarks of DT Research, Inc. All
other brands and product names may be trademarks and/or registered
trademarks of their respective owners.
