AMD (NYSE: AMD) today announced the ATI Mobility Radeon(TM) HD
3000 series, a new family of discrete graphics for high-definition
gaming and video in notebook PCs. The initial offerings consist of ATI
Mobility Radeon(TM) HD 3400 series and ATI Mobility Radeon(TM) HD 3600
series. ATI Mobility Radeon HD 3000 series allows notebook users to
experience the full power of HD through graphics processing designed
to satisfy the most demanding mobile users at work and play. Featuring
the latest industry-standard technologies, ATI Mobility Radeon HD 3000
series is optimized for the forthcoming AMD notebook platform,
code-named "Puma", to deliver The Ultimate Visual Experience(TM).
"ATI Mobility Radeon HD 3000 series from AMD showcases our
technology leadership by delivering customers the most feature-rich
family of notebook graphics solutions we´ve ever produced," said Matt
Skynner, vice president of marketing, Graphics Products Group, AMD.
"ATI Mobility Radeon HD 3000 series delivers the absolute latest
industry-standard technology breakthroughs for notebooks with
Microsoft(R) DirectX(R) 10.1 and PCI Express(R) 2.0 support. AMD is
also the first company to offer integrated DisplayPort(TM)
connectivity. These new mobile graphics give leading notebook
manufacturers like ASUS the ability to create solutions with
outstanding new features including next-generation quality, yet
battery-efficient, visual experiences in notebooks."
The ATI Mobility Radeon HD 3000 series advances to the next
generation of HD gaming and life-like realism thanks to unmatched
Microsoft DirectX 10.1 capabilities. The ATI Mobility Radeon HD 3000
series offers support for DirectX 10.1 by enabling a higher level of
visual quality through new lighting and rendering techniques designed
to enhance the realism and quality of 3D games. New PCI Express 2.0
support enables faster throughput and greater overall system
performance as compared to PCI Express 1.1 -- ideal for
high-performance gamers. Notebook users can play the latest Blu-ray
and HD-DVD movies in full-HD 1080p resolution (HD display required)
using ATI Avivo(TM) HD Technology which frees the CPU for other tasks.
With a choice of digital outputs, notebook users can connect to a
variety of displays featuring DVI, HDMI(TM) and the first ever
next-generation DisplayPort support on a notebook platform.(1) These
new notebook graphics chips provide breakthrough battery efficiency
and superb performance-per-watt, delivering exceptional battery life
for enthusiast users.
"The ATI Mobility Radeon HD 3600 series turns graphic power up a
notch in the ASUS M50 and the F8 notebook series," said Alvin Chou,
Senior Notebook Product Manager of ASUS. "With the innovative graphics
solutions from AMD, ASUS can deliver notebooks to the market that
offer visual performance for high-definition movie playback plus HD
gaming as well as great battery usage."
At this year´s Consumer Electronics Show (CES) in Las Vegas, AMD
showcased the upcoming notebook platform, codenamed "Puma." In "Puma,"
the ATI Mobility Radeon HD 3000 series graphics will join AMD
Turion(TM) Ultra notebook processors and the forthcoming AMD RS780
chipset to deliver powerfully entertaining power-efficient mobility.
AMD plans to introduce "Puma" in the second quarter of 2008.
ATI Mobility Radeon HD 3000 Series
ATI Mobility Radeon HD 3000 features a variety of new technologies
designed to improve overall notebook performance:
-- Support for Microsoft DirectX 10.1 is provided by the enhanced
unified shader architecture in the ATI Mobility Radeon HD 3000
-- the first GPU family to support DirectX 10.1 by delivering
increased precision, better lighting and more advanced
programmability than Direct X 10.0. With DirectX 10.1, the new
mobile graphics solution offers notebook users feature-rich
graphics for astonishing image quality, new lighting and
rendering techniques designed to enhance realism, and amazing
3D application performance for The Ultimate Visual Experience
-- ATI PowerPlay(TM) Technology dynamically delivers the optimal
balance between performance and power to suit performance
requirements for extended battery life and superior
performance-per-watt operation
-- Long Battery Life through power improvements and low average
energy use. Power is maximized with the advanced power
management technology helping extend battery life and conserve
energy
-- Breakthrough Performance/Watt through exceptional performance
and power saving features for low power consumption
-- PCI Express(R)2.0 offers more than enough horsepower for the
most demanding professional graphics applications by boosting
3D graphics performance while providing fast throughput
resulting in an excellent overall system performance
-- ATI Avivo(TM) HD Technology is the backbone for advanced video
and display technologies, delivering smooth video playback and
photos in high-definition format with brilliant colors and
sharp images, ideal for professionals demanding the next level
of display technology excellence
-- ATI Avivo HD features an enhanced version of AMD´s Unified
Video Decoder (UVD) offering full hardware acceleration of
video decode for smooth playback of full 1080p content from HD
DVD and Blu-ray movies and optimum power efficiency for long
battery life. Enhanced navigation, picture-in-picture and
advanced interactive menus combined with full-HD content make
for engaging viewing entertainment
-- Integrated Digital Outputs enable viewing standard and
high-definition content on a variety of devices including HDMI
with integrated Audio, DVI, and brand-new DisplayPort output
capability delivering twice the bandwidth of DVI, providing
flexibility along with seamless connectivity for brilliant
display quality
ATI Mobility Radeon HD 3400 series and ATI Mobility Radeon HD 3600
series are currently shipping in notebooks from ASUS. Additional
products in the ATI Mobility Radeon HD 3000 series are scheduled for
availability from notebook manufacturers in the first half of 2008.
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and
consumer electronics markets. AMD is dedicated to driving open
innovation, choice and industry growth by delivering superior
customer-centric solutions that empower consumers and businesses
worldwide. For more information, visit www.amd.com.
Cautionary Statement
This release contains forward-looking statements concerning, among
other things, future and planned products, technologies,
specifications, features, performance and introduction schedules,
which are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements
are commonly identified by words such as "would," "may," "expects,"
"believes," "plans," "intends," "projects" and other terms with
similar meaning. Investors are cautioned that the forward-looking
statements in this release are based on current beliefs, assumptions
and expectations, speak only as of the date of this release and
involve risks and uncertainties that could cause actual results to
differ materially from current expectations. Risks include the
possibility that Intel Corporation´s pricing, marketing and rebating
programs, product bundling, standard setting, new product
introductions #28009 or other activities targeting AMD´s business will
prevent attainment of AMD´s current plans; AMD will require additional
funding and may not be able to raise funds on favorable terms or at
all; customers stop buying AMD´s products or materially reduce their
operations or demand for its products; AMD will be unable to develop,
launch and ramp new products and technologies in the volumes and mix
required by the market and at mature yields on a timely basis; global
business and economic conditions will worsen; AMD will be unable to
transition to advanced manufacturing process technologies in a timely
and effective way; and AMD will be unable to maintain the requisite
level of investment in research and development and capacity.
Investors are urged to review in detail the risks and uncertainties in
AMD´s Securities and Exchange Commission filings, including but not
limited to the Quarterly Report on Form 10-Q for the quarter ended
June 30, 2007.
(C) 2008 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI
, the ATI logo, Avivo, PowerPlay, Radeon, and The Ultimate Visual
Experience and combinations thereof, are trademarks of Advanced Micro
Devices, Inc. Other names are for informational purposes only and may
be trademarks of their respective owners.
(1) Notebooks features are available for manufactures to
incorporate as per the design of their specific computers and may not
appear in every notebook design.
