AMD (NYSE:AMD) today unveiled a new family of AMD Xilleon(TM)
panel processors designed to provide unrivaled visual quality in
liquid crystal display (LCD) digital TVs. AMD´s new panel processors
deliver advanced motion compensation and frame rate conversion
technology for excellent image processing, resulting in a rich,
immersive entertainment experience.
"The visual experience now defines the user experience. We are
committed to helping manufacturers deliver crystal clear ´20/20
television´ to a growing mainstream market of digital TV consumers
worldwide, enabling The Ultimate Visual Experience," said Dave Di
Orio, corporate vice president and general manager, AMD´s DTV
division. "AMD is driving innovation and design efficiencies with
outstanding technology in highly integrated, flexible AMD Xilleon
processor solutions, which now span from TV motherboards to display
panels."
As consumers demand ever-larger TVs with greater visual clarity,
such as that offered by full high-definition (1080p) technology, the
appearance of picture defects such as blurred motion, or jerky
movements referred to as "film judder," can detract from the viewing
experience and leave consumers dissatisfied with their TV purchase.
This trend toward larger TVs, coupled with the global transition to
digital TV broadcasts starting with the U.S. in early 2009, has
significantly increased the importance of DTV visual quality.
To help LCD TV manufacturers deliver a superior visual experience,
the new AMD Xilleon 410, 411, 420 and 421 panel processor family is
designed to provide unrivaled picture quality up to full HD
resolution, with design flexibility to enable TV brand
differentiation, and unprecedented system integration to help reduce
manufacturing costs. This advanced technology has been chosen by
Samsung, the world´s largest provider of thin-film-transistor, liquid
crystal displays (TFT-LCD), for their patented 120Hz Motion
Compensated Frame Interpolation (McFi(TM)) solution.
"AMD Xilleon panel processors customized with Samsung proprietary
McFi technology are enabling us to set what is essentially a new
industry standard for crystal clear television picture quality," said
Sang Soo Kim, Ph.D., executive vice president and Samsung fellow,
Samsung Electronics. "Working closely with AMD helps us maintain our
leadership position in supplying superior panel solutions to our
valued customers."
AMD Xilleon panel processors offer motion compensation and frame
rate conversion based on AMD´s enhanced phase-plane correlation
technology, supporting high-quality visual processing for 100Hz/120Hz
LCD TVs up to full HD resolution. The key is the processor´s ability
to identify incoming 24Hz/60Hz film and video signals and convert them
to 120Hz by determining motion between picture frames and
intelligently creating additional content frames to represent that
"in-between" motion with exceptional clarity. To provide greater
flexibility for manufacturers to customize their TVs, these AMD panel
processors offer a high degree of programmability and can be
integrated into the LCD panel subsystem or TV motherboard.
Mitsubishi MZW series 120Hz LCD TVs, which are based on Samsung´s
McFi solution and the AMD Xilleon panel processor, are available in
three panel sizes in Japan. Other leading TV manufacturers are
expected to adopt AMD Xilleon panel processors in early 2008.
About AMD Xilleon Processors
AMD is a leading provider of technology to many of today´s popular
TV brands, since its acquisition of the former ATI Technologies in
late 2006. In addition to the new AMD Xilleon panel processors for LCD
film and video processing, the AMD Xilleon brand includes a family of
system-on-chip (SOC) solutions that combine digital and analog signal
reception, graphics, picture processing, video decoding and multimedia
for digital television. AMD Xilleon processor SOC solutions are
currently used by such leading manufacturers as Samsung, Mitsubishi
and Westinghouse.
About AMD
Advanced Micro Devices (NYSE:AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and
consumer electronics markets. AMD is dedicated to driving open
innovation, choice and industry growth by delivering superior
customer-centric solutions that empower consumers and businesses
worldwide. For more information, visit www.amd.com.
Attn. Media: For product images and more information, please visit
www.amd.com/xilleon/presskit.
(C) 2008 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, AMD
Xilleon, and combinations thereof, are trademarks of Advanced Micro
Devices, Inc. Other names are for informational purposes only and may
be trademarks of their respective owners.
