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Toshiba Showcases Latest Advanced Technologies at CES 2008

Toshiba Corporation today announced the diverse line-up of
advanced technologies and systems that the company will bring to the
Consumer Electronics Show, CES 2008, in Las Vegas from January 7 to
10. At CES, Toshiba will look toward tomorrow, and demonstrate the
total commitment to innovation and excellence in digital products that
it brings to realizing Digital Life Innovation for consumers, the main
theme of the company´s CES 2008 showcase. (Toshiba booth: Central Hall
#12814)

Digital Life Innovation

Digital Life Innovation will take the consumer experience of
digital technology to new heights, a level where advances in digital
equipment create new products, shape new services and offer new
lifestyle experiences. At CES, Toshiba will introduce the latest
advances in technologies and systems that realize Digital Life
Innovation, and do so with the wizardry of New York based magician
Marco Tempest, who will introduce Toshiba´s latest technologies on the
presentation stage.

Major Exhibits of New Technologies

AV Notebook PC "Qosmio" with "SpursEngine"

"Qosmio" has led the way in bringing advanced entertainment
capabilities to AV notebook PCs, and visitors to CES will see for
themselves how a new Qosmio concept model points to future services
and capabilities. The Qosmio integrates Toshiba´s new "SpursEngine," a
co-processor derived from the high-performance Cell Broadband
Engine(TM) (1,2) (Cell/B.E.) processor and Toshiba´s advanced image
processing technology, and bring awesome levels of processing power to
consumer electronics.

Attention-grabbing demonstrations at CES will include followings:

-- Real-time face morphing

Real-time transformations of hair styles and makeup that
instantaneously recognize and process changes in position, angle, and
facial expression captured by an integrated camera, and render them as
computer graphics

-- Hand gesture

Remote-controller-free, hand gesture control of video, where
simply moving the hand can control, for example, playback or pause

-- Video indexing

Once a face appears on screen, it is recognized and stored in an
easily searched index that allows viewers to find and playback video
segments featuring a specific person.

-- Super-resolution

Image super-resolution creates high definition (HD) video from
standard definition (SD) video, for instance video library recorded so
far, by enhancing pixel resolution.

-- High-speed video editing and transcoding

SpursEngine´s high-speed transcoding from MPEG2 to H.264 achieves
faster editing and recording of HD video to HD DVD discs.

TV with Cell Broadband Engine(TM) (Cell/B.E.)

TVs empowered with the high performance Cell/B.E. multi-core
processor offer new dimensions in visual entertainment. Technology
demonstrations at CES will feature real-time image super-resolution
that transforms SD images into HD, and multi-decoding, the
simultaneous playback of multiple videos that can bring up to 48
moving images to the screen.

Ultra Mobile Technology

Toshiba enjoys world-class technological advantages in mobile
applications in such essential areas as high density mounting, curved
surface printed antennas for miniaturization, the user interface for
small devices, and storage devices. In mobile storage solutions,
Toshiba´s comprehensive capabilities extend to hard disk drives (HDD),
solid state drives (SSD) and SD cards. All these capabilities will be
demonstrated in a concept model of an ultra mobile PC. Toshiba´s new
user interface, "eMotion Feel(TM)," realizes simple, intuitive
operation, such as the "flickcursor" on-screen touchpad, scrolling by
tilting the device, and zoom-in and out by pressing the screen.

Solid State Drives (SSD)

Toshiba´s first solid state drive delivers 128GB density in a
1.8-inch form factor, thanks to the company´s industry-leading
capabilities in multilevel-cell (MLC) NAND flash memories. By
integrating an original MLC controller, the new line-up of SSD achieve
performance levels comparable to those of single-level NAND flash SSD;
for instance, maximum read and write speeds of 100MB a second and 40MB
a second, respectively. At CES, 64GB and 128GB SSD will be showcased
in a range of form factors.

Next Generation REGZA LINK (HDMI-CEC)

The current REGZA LINK (HDMI-CEC) offers simple operation of
multiple digital products connecting by HDMI cables; for example a TV,
HD DVD player and PC can all be operated by one TV remote controller,
and any content stored in a connected PC can be listed, selected and
played back on a TV. The next generation achieves all this, but
without wires. Toshiba will demonstrate REGZA LINK (HDMI-CEC) based on
WirelessHD(TM)(3) technology. WirelessHD(TM) standardized by the
WirelessHD(TM) consortium realizes wireless transmission of
uncompressed HD video and audio data at speeds as high as 4Gbps in the
millimeter waveband, almost without delay, allowing total freedom when
positioning devices in a room. Toshiba is a promoter company of the
WirelessHD(TM) consortium.

Direct Methanol Fuel Cell (DMFC) for Mobile Devices

Toshiba´s global leadership in fuel cells is embodied in the
reference model of a direct methanol fuel cell integrated into one of
Toshiba´s gigabeat portable media players. The DMFC runs on a
methanol-oxygen fuel mix, and generates and supplies power directly to
the device. The prototype DMFC can run video on the gigabeat for as
long as ten hours on a single fuel charge, and can be refueled on the
go for unlimited device operation.

Toshiba and the Environment

In an age of increasing environmental concerns, Toshiba will
present "Environment Vision 2050," the company´s long-term commitment
to promoting the highest environmental standards, embodying its
determination to contribute to a better environment in the years to
2050. Displays will include examples of improved eco-efficiency in
products and business processes, based on Toshiba´s demanding
eco-efficiency factor, feature the largest line-up of PCs rated as
Gold by the U.S. Electronic Product Environmental Assessment Tool
(EPEAT), and spotlight Toshiba´s participation in the US EPA´s
"plug-in to eCycling" programs.

Toshiba´s major presence at CES will also include various HD DVD
products including HD DVD players and drives, HDTVs, PCs and other
digital products.

Toshiba´s HD DVD products will also be featured at HD DVD
Promotional Group´s booth (South Hall 1, #21266).

(1) Cell Broadband Engine(TM) is a high-performance processor
jointly developed by IBM, Sony Group and Toshiba. Its breakthrough
multi-core architecture brings previously unseen broadband processing
power to digital products, on the strength of super high-speed data
transfer capabilities.

(2) Cell Broadband Engine is a trademark of Sony Computer
Entertainment Inc.

(3) WirelessHD is a trademark licensed by WirelessHD LLC.

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