EXPWAY, a leading provider of advanced Mobile TV solutions, today
announced that it has engaged in a relationship with ScreenTonic, the
European pioneer in mobile advertising, to develop end-to-end
advertisement management solutions in mobile TV for operators and
broadcasters.
With the arrival of the mobile TV, the mobile screen is becoming a
real mass media. Mobile TV services demultiplicate the end user´s
exposure to advertising screens. Telecom Operators as well as content
owners, media agencies have identified the tremendous business
opportunities that could be generated by well-targeted advertising
campaign on mobile phones. This phenomenon is an echo of what is
happening on the mobile internet where acceptance of mobile
advertising is on a rise.
As a consequence, advertising specialists & Telecom operators are
facing new challenges as they need new solutions that could help them
to efficiently roll out digital campaigns for cellphone-based
advertising campains.
EXPWAY´s FastESG(TM) solution allows end-users to explore, find,
select, access and watch their favourite content on Mobile and
Broadband networks. With this relationship, EXPWAY strengthen its
position of the leading solution provider for advanced Mobile TV
services and satisfies the growing demand of the market for new
advertising consumption.
ScreenTonic´s STAMP(TM) is the first advertising platform
specially designed for managing and delivering ads on mobile phones.
STAMP(TM) provides the assurance of an easily deployable and
comprehensive solution which provides enhanced reliability and high
levels of scalability.
The Two companies have built a complete advertising management
service Offer for mobile TV based on their respective products. This
solution allows a unique management of advertising space in the mobile
TV services. By simultaneously combining a precise description of TV
contents and an efficient advertising space selling management, the
solution provides interactive advertisements, that are targeted to
match individual viewers interests and that are contextualized
according to what´on mobile TV .
Antoine Weil, CEO of Expway, commented: "The advertising over
mobile TV is expected to be extremely lucrative, worth almost $4.4bn
by 2011 according to Informa market research. Electronic Service
Guides (ESG) screens that help end users to effectively access Mobile
TV services constitute an additional advertising space. That´s why our
close collaboration with ScreenTonic was so obvious. Moreover, Expway
technical solutions effectively enable targeted and contextual
advertisements to end users. This will allow operators to better
monetize their advertising space."
Didier Kuhn, CEO of ScreenTonic, added: "We are proud to join
EXPWAY on this exciting new mobile advertising channel brought by the
launch of TV on mobile. The opportunity for brands to deliver video
ads to end users will grow rapidly."
About EXPWAY
EXPWAY is headquartered in Paris (France) and was created in 2000.
The company is recognized as the leading provider of content-rich
Electronic Service Guide (ESG) solutions delivered over cellular,
broadband and broadcast networks.
EXPWAY´s solutions allow Operators and Broadcasters to provide
compelling mobile TV and IPTV services to their customers, generating
ARPU growth. EXPWAY derives its technical leadership from its ongoing
work on standardization and a strong focus on innovation.
EXPWAY solutions have been deployed by leading Broadcasters and
Operators in Italy (TiM, H3G, Vodafone), Japan (NTT) and the
Philippines (PMSI) and by major manufacturers that currently provide
services to more than one million users.
For more information please visit: www.expway.com
The names of actual companies and products mentioned herein may be
the trademarks of their respective owners.
