Sasken Offers Linux®-based Media Framework & Services on TexasInstruments´ DaVinci TM Digital Media Platform

Sasken Communication Technologies Limited (BSE: 532663 & NSE: SASKEN), a leading embedded communication solutions company, announced today that original equipment manufacturers (OEMS) can leverage Sasken´s integration and customization services on Texas Instruments Incorporated´s (TI´s) DaVinci TM digital media platform across various vertical markets, including consumer electronics, automotive infotainment and adjacent verticals such as retail and healthcare, where media processing, connectivity and other related technologies are crucial.

With a combination of IP licensing, integration and customization services, Sasken works with TI until the final product is ready for commercialization. The offerings not only offer a lower cost of ownership but also enable OEMs to introduce quality products into the market faster. New areas where Sasken´s solutions and services are available to various OEMs on TI´s leading DaVinci TM digital media platform include surveillance, Digital Living Network Alliance® (DLNA)-certified appliances, rear seat entertainment and video broadcast.

"Our experience in working with Sasken has been excellent. The team is highly competent and professional, and the programs have been managed end-to-end in a timely manner. The end customers´ needs and requirements have always shaped the engagements," said Tom Kelly, Director, Software Partner Network, TI.

"Sasken´s acquisition of Ingenient Technologies in 2009 and additional investments thereafter have enabled us to offer vertical-centric solutions. Our deep understanding of TI´s platforms, strong consumer focus and end-to-end solutions enable us to offer a unique position to service and support various OEM customers directly," said Dr. G Venkatesh, Chief Technology Officer, Sasken.

About Sasken:

Sasken (www.sasken.com) is an R&D Technology Solutions company that helps businesses across the Communication & Consumer value chain accelerate product development life cycles. Sasken offers a unique combination of R&D Consultancy, Wireless Software products, Solutions & Services for Consumer Electronics & Network Engineering Services and works with Network OEMs, Semiconductor Vendors, Terminal Device OEMs, Consumer Electronics OEMs and Operators across the world. Global Fortune 500 and Tier 1 companies in these segments are part of Sasken´s customer profile.

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