Piran Partners LLP advised Lebara Mobile on the acquisition of its
Mobile Virtual Network Operator (MVNO) agreement in the UK. Lebara
Mobile launched its service in the UK earlier today and is Europe´s
leading MVNO addressing the needs of new immigrants to a country.
"Today marks a major milestone for both new immigrants across the
European Union and also for the pan-European Telecommunications
business", said Andrew White, Executive Partner at Piran Partners,
"From today new immigrants can purchase a real value for money mobile
phone service allowing them to stay in touch with loved ones back
home. Lebara Mobile´s launch in the UK, together with its existing
operations across Europe supported by the world´s largest mobile
operators, signals clear support for the Virtual Mobile Operator
(MVNO) model."
Piran Partners used its Virtual Partner Programme (VPP(TM)) to
assist Lebara Mobile in gaining a Mobile Virtual Network Operator
agreement in the UK. Commenting, Lebara Mobile CEO, Yoganathan
Ratheesan said, "Piran Partners played an important role in helping us
establish a sound commercial partnership with our preferred mobile
operator".
"We created the VPP from our experience negotiating over 10 MVNO
agreements across Europe and Lebara Mobile is yet another proof point
of our VPP´s effectiveness. Often our clients don´t actually notice
that we were using a tried and tested process. We think this indicates
that the VPP strikes that difficult balance between structure and
creativity; both essential to negotiating a successful MVNO
agreement." said Erick O´Connor, Executive Partner at Piran Partners.
About Piran Partners (www.piranpartners.com)
Piran Partners is a professional consulting services company
positioned at the heart of the mobile telecommunications industry
providing a wide array of strategic, practical and operational
expertise to organisations in the mobile value chain from retailers
through distributors, mobile operators and equipment vendors. We have
been instrumental in negotiating a large number of MVNO contracts on
behalf of clients in the last five years. Piran Partners LLP is based
in London and operates globally.
Piran and VPP are registered trademarks of Piran Partners LLP.
About Lebara Mobile (www.lebaramobile.com)
Lebara Mobile offers tailored innovative telecommunications
solutions so that families, friends and colleagues can keep in touch,
both at home and abroad. Lebara Mobile was founded in 2001 as part of
the Lebara Group and now operates in seven European countries: the
Netherlands, Denmark, Norway, Switzerland, Spain, Sweden and now the
UK. The Group´s headquarters are in London. Lebara Mobile has some
600,000 customers and generates annual sales in excess of EUR 162
million. The ´Fast Track 100 listing´, produced by the Sunday Times in
2006, ranked Lebara Mobile the fourth fastest-growing private company
in Great Britain.
