SAF-T-PAY, the secure global e-payment system, announced today a
major bank alliance with BCP in Peru. With this new relationship, BCP
customers in Peru are able to shop globally and locally through their
bank"s virtual banking service at www.viabcp.com.
SAF-T-PAY"s unique model allows BCP customers, for the first time,
to enter the global shopping network through their local bank with a
completely secure e-payment option. At no point in the shopping
process do customers using SAF-T-PAY provide any personal financial
information, thus removing previous security issues commonly
associated with e-commerce transactions.
"Worldwide online shopping is a very large untapped market
reality, but it has been a challenge for merchants due to issues of
payment security and information privacy," says Manuel Montero,
SAF-T-PAY"s CEO. "These are the issues our payment system directly
addresses using our unique approach and strategic alliances with
leading banks such as BCP," added Montero.
Through offering SAF-T-PAY, BCP is among the first to provide
their customers with a completely secure means of shopping globally,
but paying locally. Additionally BCP customers are able to benefit
from the comprehensive cross-border transaction, shipping and
logistics capabilities SAF-T-PAY brings to the table, creating a truly
and comprehensive payment solution.
In Latin America, the top nine markets represent 460 million
people with 65 million Internet users. E-commerce in Latin America is
projected to reach US$40 billion in 2011 with 25% year-to-year growth.
New free trade agreements with the United States and Europe will
further this trend.
About SAF-T-PAY:
SAF-T-PAY - the secure, global Internet shopping system - is a
secure online payment system that allows users to make transactions
worldwide while paying locally from their bank.
More information at www.saftpay.com
About BCP:
Established in 1889, BCP is Peru"s #1 Bank. Over the past 118
years BCP has grown to 237 branches, 655 ATM"s, 551 BCP agents, and
10,771 employees, all working to serve their 2,100,000 customers.
BCP"s current assets total roughly USD 11.2 billion, encompassing 39%
of the Peru"s market share and 45% of the share in Lima city.
