Clear Channel Outdoor, the world's leading marketer of airport
advertising, has renewed its advertising concession at Gardemoen, the
major airport serving Oslo - Norway's capital city. The new,
long-term contract is effective from 1 January 2008 and will
involve the installation of innovative, contemporary display concepts,
including digital signage.
Oslo's Gardemoen airport is one of the fastest growing in Europe
with passengers increasing by approximately 11% every year for the
past three years. During 2007, 19 million passengers will pass through
the airport, 50% of whom are business travellers.
"Retaining the Oslo contract was a key objective for our airport
business in 2007," said Paul Meyer, Global President and Chief
Operating Officer of Clear Channel Outdoor. "In conjunction with
the rollout of our digital offering at our European flagship airport
in Zurich, Switzerland, this renewal significantly strengthens our
airport digital strategy worldwide."
Clear Channel Norway has held the primary advertising contract at
Gardemoen since January 2003. Under the new contract, the company will
invest in a radical update of signage at the airport, utilising modern
technology to optimise advertising effectiveness while minimising
visual clutter. Advertisers will be able to more effectively target
key business decision-makers during their extended dwell times in this
captive environment.
Pal Arne Gr0ttem, General Manager of Clear Channel Norway, said:
"Our new state-of-the-art digital offering will be a showcase for
digital signage in European airports. We look forward to growing the
advertising business in partnership with Gardemoen airport."
Clear Channel Outdoor is the world's largest airport advertising
operator with a total of some 300 airports in the US, Europe and Asia.
Globally, Clear Channel airports provide 1.5bn targeted advertising
exposures annually.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE: CCO) is the world's largest outdoor
advertising company with over 973,000 displays in more than 60
countries across 6 continents. In the United States, the company
operates over 167,000 advertising displays and has a presence in 49 of
the top 50 Designated Market Areas. It also operates airport, rail,
taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.)
and DEFI (international) divisions are the global market leaders in
spectacular sign displays, including in New York's Times Square. Clear
Channel Adshel is the company's international street furniture
division, which operates over 3,500 municipal advertising contracts
worldwide. More information may be found by visiting
www.clearchanneloutdoor.com.
