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X-Rite Launches i1Defined Color Management Training, Personalizes Out-of-Box Usability for i1 Solutions at PhotoPlus Expo 07

X-Rite, Incorporated, the world leader in color management and
color measurement solutions, launches X-Rite i1(R)Defined(TM)
(http://www.xrite.com/aboutdefined) at PDN's PhotoPlus International
Conference and Expo (PPE), October 18-20, in booth 918 at the Javits
Convention Center in New York City.

"i1Defined elevates the out-of-the-box experience," states Iris
Mangelschots, X-Rite Vice-President of Imaging & Media. "This is the
first truly personalized training program bundled with color
management solutions. i1 customers will easily find answers to their
color questions through our flexible interactive training software.
Purchasers of advanced i1 solutions will also receive personalized
workflow coaching with a color expert." Read the full press release
http://tinyurl.com/26e2jm

The all-new X-Rite i1Defined is two-tiered. The Flash-based X-Rite
i1Experience is a user-controlled interactive training CD that now
comes with every X-Rite i1 solutions. Through a unique humanized
interface, users can choose the topics and pacing, learning color
fundamentals, system basics, and digital workflow foundations in a
customized and easy-to-understand way.

The second level, the X-Rite Personal Color Trainer (PCT), is
one-on-one remote training with a color management expert. The trainer
personalizes the hour-long web-based session around the customer, and
can interact directly with the user's computer to address specific
workflow issues. One PCT session is now included with i1Photo, i1Photo
SG, i1Proof and i1XT bundles, with additional sessions available.
Existing i1 customers will have access to i1PCT at special pricing
through an X-Rite i1Defined loyalty promotion. For those who want
further training, X-Rite offers engaging workshops and seminars that
expand users' expertise to the next level.

"The goal of the all-new i1Defined is to improve overall user
satisfaction, and help i1 customers realize a tangible ROI almost
immediately," Mangelschots says.

About X-Rite

(NASDAQ: XRIT) X-Rite is the global leader in color management,
offering hardware, software and services for measuring, formulating
and matching color in a range of industries, including printing,
packaging, photography, graphic design, and video. For information,
visit http://www.xrite.com.

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