Telefonica and Yahoo!, a leading global Internet company, have
today announced a global agreement providing a framework for making
oneSearch, Yahoo!'s industry leading mobile search product, the main
search service on Telefonica's mobile portals in 15 countries in
Europe and Latin America, potentially reaching more than 100 million
consumers worldwide.
Through the launch of Yahoo! oneSearch, Telefonica will make it
easier for its customers to find relevant results on their mobile
devices.
Yahoo! oneSearch is specifically designed for mobile devices,
delivering results directly in the first screen and thereby removing
the need for consumers to navigate through a sea of links to PC Web
sites to find the information they want. Yahoo! oneSearch gives
consumers access to news, financial information, weather conditions,
Flickr photos, Web images, as well as Web and Mobile Web sites.
Together, Telefonica and Yahoo! are enhancing the search
experience for consumers on mobile phones, while providing both
companies with new revenue streams through mobile advertising.
Julio Linares, Telefonica's general manager for Coordination
Business Development and Synergies, said, "Partners are essential to
our mobile strategy and these key relationships, like the one we are
announcing today with Yahoo!, will continue to evolve and deliver
state of the art Internet experiences to our customers at home or on
the go."
"Yahoo!'s new partnership with Telefonica furthers our leadership
in mobile and demonstrates our commitment to working with partners to
enhance the Internet experience for customers on their mobile phone,"
said Marco Boerries, executive vice president of Yahoo!'s Connected
Life Division. "Together we can grow usage of mobile Internet services
and create new revenue streams through mobile advertising."
Flickr
Telefonica customers will also enjoy the benefit of direct access
to Flickr, one of the world's leading online photo sharing
communities. The inclusion of Flickr in Telefonica's mobile services
will allow customers to easily view and share their photos, view their
friends' pictures, view and create comments on photos and browse or
search more than one billion images posted by the Flickr service, all
from the mobile phones.
Yahoo! Mail
Additionally, Yahoo! Mail will be seamlessly integrated into
Telefonica's Mail Express service, providing Yahoo! Mail users with
the ability to receive their Yahoo! Mail messages directly on their
mobile phone via MMS messaging, enabling customers on the Telefonica
network in Spain and Latin America to stay connected to their
community even when they are away from their PC.
About Telefonica
Telefonica is one of the largest telecommunications companies in
the world in terms of market capitalisation. Its activities are
centered mainly on the fixed and mobile telephony businesses with
broadband as the key tool for the development of both.
The company has a significant presence in 24 countries and a
customer base that amounts more than 212 million accesses around the
world. Telefonica has a strong presence in Spain, Europe and Latin
America, where the company focuses an important part of its growth
strategy.
Telefonica is a 100% listed company, with more than 1.7 million
direct shareholders. Its share capital currently comprises
4,773,496,485 ordinary shares traded on the Spanish Stock Market
(Madrid, Barcelona, Bilbao and Valencia) and on those in London,
Paris, Frankfurt, Tokyo, New York, Lima, Buenos Aires and Sao Paulo.
www.telefonica.es
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo!'s mission is to
connect people to their passions, their communities, and the world's
knowledge. Yahoo! is headquartered in Sunnyvale, California.
Yahoo! is a leading provider of mobile Internet services,
including Yahoo! oneSearch and Yahoo! Go for Mobile 2.0, to consumers
worldwide. Through relationships with more than 80 mobile operators
and device manufacturers in 40 countries Yahoo! brings the company's
innovative mobile Internet services directly to fingertips.
For more information on Yahoo! Mobile please visit
mobile.yahoo.com
Yahoo!, Flickr, oneSearch, and the Yahoo! logo are trademarks
and/or registered trademarks of Yahoo! Inc.
