Buoyed by its business success with 80,000 companies conquered
within three years and by the opening of the market it gained from the
competition authorities on 28 June 2007, the DIRECT ENERGIE Group
launched its new offers for private individuals on 6 September. The
offers are extremely economical and consumer-friendly, enabling
households to improve their purchasing power while at the same time
helping to protect the environment.
The company's strategy and positioning is clearly geared towards
showing private individuals that 'competitiveness' and 'sustainable
development' are not contradictory aims, beginning with their new logo
and slogan:
'You and our planet both benefit'
The new fixed-price offer combines competitiveness with
simplicity:
10% savings on the price of kWh (excluding taxes) compared to
regulated tariffs for the 'DIRECTE' offer, and 2% savings on the '100%
PUR JUS' offer (subscription remains unchanged in all cases)
Furthermore, the offers are combined with policies that enable
consumers to effectively protect the environment, particularly in the
following three areas:
-- To reduce CO2 emissions, for each new customer:
-- Direct Energie plants one tree (with its partner Planete
Urgence)
-- provides compensation for their CO2 emissions* (with its
partner Climat Mundi)
-- To help develop renewable energy:
-- 20% renewable energy delivered systematically to all its
customers
-- for the first time, an 'ultra green' offer (100% PUR JUS),
which is cheaper than the regulated tariff. The ultra
green offer will be subject to more stringent
certification labels (EVE).
-- To help and encourage customers to reduce their electricity
consumption, each customer:
-- will receive, free of charge, three low-energy bulbs which
consume 15W and produce the same amount of light as 75W
bulbs. Immediate efficiency.
-- And since the environmental stakes in the energy sector
warrant radical changes in received ideas, a supplier
will, for the first time, offer to reduce his price,
provided his customers consume less instead of more
energy! In this way, each customer who has lowered his
consumption by at least 10% will benefit from a further
reduction of 2% the following year.
Confident of its high-quality service and sustainable offer,
DIRECT ENERGIE provides its customers with total freedom:
-- No entry fees
-- No long-term commitment
-- No cancellation fees
-- And, above all, a commitment to offer customers prices
that are lower than the regulated tariffs, at least until
the scheduled date of July 2010.
With its firm offer, which is economical and consumer-friendly,
DIRECT ENERGIE is seeking to win over one million customers to its
aims and values by the end of 2010.
