Accommodating the specialized needs of its growing global client
base, Business Wire today introduced its enhanced International
NewsTrak Posting report, a proprietary online measurement and analysis
tool that offers expanded web monitoring, multilingual capabilities in
a dozen languages and improved workflow functionality.
After receiving an e-mail alert, clients will be able to access
dynamically refreshed NewsTrak reports via Business Wire Connect,
Business Wire's secure order-entry system.
With a convenient tabular interface, clients are able to select
from the following options under the "My Reports" tab: a "Reach"
Report, which classifies media recipients based on category; a
"Posting" Report, which provides links to the release from a
representative sample of popular general interest, business-specific
and other targeted web sites; and an "Access" Report, which provides
analytics based on consolidated viewership data.
The International NewsTrak Posting report searches several hundred
designated websites worldwide, with new sites constantly being added.
Dozens of European sites have been integrated into the improved
NewsTrak, reflecting the success of Business Wire's campaign to expand
its online visibility on key continental sites. Business Wire has the
largest pan-European online presence of any commercial news provider.
International NewsTrak certainly lives up to its promise:
notification e-mail messages are sent in English, French, German,
Japanese, Dutch or Spanish, depending on the client's preference.
NewsTrak Posting reports are generated for each release language,
showing sites that have posted the release in the various
translations. At launch, reports will be available for releases in
English, French, German, Italian, Spanish, Dutch, Swedish, Norwegian,
Danish, Hungarian, Polish and Czech.
Other upgrades include the ability to e-mail reports to multiple
recipients and a new multi-column format for the Posting Report that
lends itself to improved readability.
Mark Wehrmeister, vice president, web services, exercised overall
responsibility for the complex project.
"Business Wire has quickly evolved into a global company with its
international offices registering the strongest growth percentages
companywide," said Cathy Baron Tamraz, president and CEO. "Our
International NewsTrak Report illustrates our corporate commitment to
be responsive to the diverse needs of our worldwide clients and our
mission to facilitate global communications."
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by
thousands of member companies and organizations to transmit their
full-text news releases, regulatory filings, photos and other
multimedia content to journalists, news media, trade publications,
institutional and individual investors, financial
information services, regulatory authorities, Internet portals,
information web sites, business-to-business decision-makers and
consumers worldwide. With a news distribution network spanning 150
countries and 45 languages, Business Wire's multi-channel delivery
network has access to some 60 international and national news agency
networks throughout the Americas, Europe, Asia, the Middle East and
Africa.
The Business Wire news network is powered by its patented
NX high-speed data platform and supports XML, XHTML and XBRL code to
deliver the most sophisticated news file to enhance news release
interactivity, customization and search engine optimization. Business
Wire has 30 bureaus in cities including New York, San Francisco, Los
Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels,
Tokyo and Sydney with reciprocal offices throughout the world.
Business Wire was founded in 1961 by Chairman Lorry I. Lokey, veteran
journalist and public relations executive. Cathy Baron Tamraz is
president and CEO.
