Ford Verve Concept - a bold and colourful concept car to be
revealed at the 2007 Frankfurt Motor Show - gives the first hints of
Ford's future small-car design vision.
The significance of the Ford Verve Concept is that it's the first
physical evidence of the design direction for an all-new small Ford
since it was announced earlier this year that the European arm of the
company's global Product Development group is taking the design and
engineering lead in creating a new small-car portfolio for major world
markets. The Ford Verve Concept is the first of three concept vehicles
which will debut in key regions - Europe, Asia and North America.
"Ford Verve Concept is presented here in Frankfurt as a bespoke
concept car to generate reactions while our production plans are
taking shape," said John Fleming, President and CEO of Ford of Europe.
"Our Design team took an unrestrained approach to how our future small
cars could look, and this eye-catching concept was one of the results.
If we get the reaction we expect, I'm certain that the team will
incorporate elements of this advanced design vision into our final
production design. This will make the next generation of small cars
from Ford very compelling indeed."
Finished in rich colours and distinctive materials inspired by the
world of fashion and cosmetics, the Ford Verve Concept was created by
a team of designers from Ford's studios in Dunton, England, and
Cologne, Germany.
Building on the kinetic design momentum of Ford's recent iosis and
iosis X concept cars, and the more premium feel of production models
like the new Ford Mondeo, the Ford Verve Concept is a bold expression
of a small-car vision.
As product development of a new generation of Ford small cars
continues behind the scenes, Ford of Europe is hoping to gauge public
reaction to the Ford Verve Concept during the Frankfurt Motor Show.
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Ford news releases and high-resolution photographs are available
on the Ford Motor Company media Web site (http://media.ford.com).
