Electronic Arts Inc. (NASDAQ:ERTS) today announced the signature
of a distribution deal with GOA for the highly anticipated
massively-multiplayer online (MMO) game, Warhammer(R) Online: Age of
Reckoning(TM) (WAR). Effective immediately, EA will be the exclusive
distributor of the boxed product to stores across Europe.
GOA, the France Telecom-owned publisher of online games,
previously held distribution rights for WAR and will continue to act
as the exclusive publisher and operator of the game in Europe. Since
2001, GOA has published and operated Dark Age of Camelot(TM) in
Europe.
"WAR is one of the most anticipated MMOs in the world with a
particularly strong following in Europe," said Mark Jacobs, VP and
General Manager, EA Mythic. "GOA has been an outstanding partner with
Dark Age of Camelot and by pairing them with EA's top sales and
distributions teams in Europe, we now have an unbeatable combination."
Ghislaine LeRhun, Senior Vice President of GOA, said, "EA's
unrivaled distribution reach in Europe will help make WAR the success
we anticipate. We couldn't have wished for a better partnership."
Based on Games Workshop's epic and longstanding tabletop fantasy
war game, Warhammer Online, Age of Reckoning features revolutionary
Realm vs. Real(TM) (RvR) gameplay that immerses players in a world of
perpetual conflict.
Scheduled for launch on the PC in the first quarter of 2008, the
game will be available in retail outlets and via download through EA's
digital distribution channel.
WAR will be on show on GOA's booth at the Leipzig Games Convention
from August 22-26 in Hall 3, booth A20.
For more information, please visit:
www.war-europe.com (Europe)
www.warhammeronline.com (North America)
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS(TM),
EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
About GOA
GOA is the videogames department of France Telecom's "Division
Contenus", which benefits from six years experience in the management
of massively multiplayer online role-playing games. Forerunner of this
activity in Europe, its teams conciliate expertise with passion for
games and lean on France Telecom's technical platform to offer the
best of online games to European players.
EA, EA SPORTS, EA SPORTS BIG, POGO, Dark Age of Camelot, and Realm
vs. Realm are trademarks or registered trademarks of Electronic Arts
Inc. in the U.S. and/or other countries.
Games Workshop, Warhammer, Warhammer Online, Age of Reckoning, and
all associated marks, names, races, race insignia, characters,
vehicles, units, illustrations and images from the Warhammer world are
either (R), TM and/or (C) Games Workshop Ltd 2000-2007. All rights
reserved.
