VF Corporation (NYSE: VFC) announced that one of its subsidiaries
has established a majority-owned joint venture with Mitsui & Co., Ltd.
for the marketing and distribution of Napapijri(R) brand products in
Japan. Acquired by VF in 2004, Napapijri(R) is a premium,
outdoor-inspired sportswear brand sold primarily in Europe. Prior to
the establishment of the joint venture, the brand was sold in Japan
through a distributor.
"Building a stronger presence in such important markets as Japan
is a key part of continuing the Napapijri(R) brand's strong momentum,"
said Aidan O'Meara, President of VF Asia-Pacific. "We are fortunate to
have Mitsui as our partner, given their extensive reach and
well-established capabilities. At the same time, VF's excellence in
brand building and marketing will enable the brand to reach its full
potential in Japan." He noted that growth will come from the opening
of additional freestanding retail stores as well as through expanded
distribution in specialty and department stores. Masato Fujino has
been named as president of the joint venture, Napapijri Japan Co.,
Ltd., which is based in Tokyo.
About VF
VF Corporation is a leader in branded lifestyle apparel including
jeanswear, outdoor products, image apparel and sportswear. Its
principal brands include Wrangler(R), Lee(R), Riders(R), Rustler(R),
The North Face(R), Vans(R), Reef(R), Napapijri(R), Kipling(R),
Nautica(R), John Varvatos(R), JanSport(R), Eastpak(R), Eagle Creek(R),
Lee Sport(R), Majestic(R) and Red Kap(R).
VF Corporation's press releases, annual report and other
information can be accessed through the Company's home page,
www.vfc.com.