Responding to the specific needs and nuances of German-speaking
clients in the D/A/CH region, Business Wire today unveiled
www.businesswire.de , the first in a planned series of European and
Asian language-specific sites tailored to meet the specialized
requirements of local audiences.
The site reflects Business Wire's unique commitment among global
commercial news providers. Business Wire singularly offers a
full-range of local disclosure and news distribution options, coupled
with a decentralized approach to editorial operations and customer
service, including 22 newsrooms worldwide.
The new German site illustrates Business Wire's emergence as the
industry's premier global communications platform, offering
multinational companies a totally integrated multilingual solution for
reaching international markets.
Business Wire's patented NX news delivery system currently
transmits releases in 14 languages, simultaneously and in real-time,
resulting in client releases appearing in multiple languages on major
market-moving newswires and desktop terminals. Business Wire's main
website, www.businesswire.com , displays copy in 17 languages. Both
capabilities are industry benchmarks.
The German-language site underscores Business Wire's strategy of
providing clients with a full-suite of services, supported by
worldwide media and investor relations networks. In Germany, Business
Wire's multi-channel platform includes vwd, ddp, the Associated Press,
and Agence France-Presse, an exclusive cross-section of leading
international news services, national news agencies, and prestigious
financial information providers.
In February, Business Wire announced a complete portfolio of
compliance services for German-listed companies, enabling public
companies to meet the strictly defined disclosure requirements of the
BaFin, Germany's financial regulator.
"Germany provides a classic case study of Business Wire's two-tier
approach to international expansion," noted Cathy Baron Tamraz, the
company's president and CEO, in making the announcement. "Our primary
goal is to be sensitive to local cultures, customs, and client needs,
while simultaneously providing companies with seamless access to the
world's major financial and consumer markets. Our message is clearly
resonating, as evidenced by our growing ranks of major European
companies that have joined our rapidly expanding international client
base during the past year."
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by
thousands of member companies and organizations to transmit their
full-text news releases, regulatory filings, photos and other
multimedia content to journalists, news media, trade publications,
institutional and individual investors, financial information
services, regulatory authorities, Internet portals, information web
sites, business-to-business decision-makers and consumers worldwide.
With a news distribution network spanning 150 countries and 45
languages, Business Wire's multi-channel delivery network has access
to some 60 international and national news agency networks throughout
the Americas, Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented NX
high-speed data platform and supports XML, XHTML and XBRL code to
deliver the most sophisticated news file to enhance news release
interactivity, customization and search engine optimization. Business
Wire has 30 bureaus in cities including New York, San Francisco, Los
Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels,
Tokyo and Sydney with reciprocal offices throughout the world.
Business Wire was founded in 1961 by Chairman Lorry I. Lokey, veteran
journalist and public relations executive. Cathy Baron Tamraz is
president and CEO.
