Empresas y finanzas

Soft Solutions Taps Seasoned Intel Executive to Join Its Global Leadership Team

Company Expands Its Business Coverage to Capitalize on Market Momentum.

Soft Solutions, the leading provider of web-based retail
merchandise management and decision support software, today announces
that Tamar Warren will join its North American team as Director, with
expanded responsibilities to lead the company's marketing, sales,
press relations and strategic worldwide alliances with its partners.

Ms. Warren will work directly with the company's global leadership
team to expand its market awareness and initiate new client
engagements. Additionally, she will work to extend Soft Solutions'
market coverage and manage relationships and programs to extend the
company's worldwide strategic partners, alliances and industry
analysts. Based in the San Francisco area, Ms. Warren will also build
Soft Solutions' leadership team on the ground in the Western United
States.

"We welcome Tamar to the Soft Solutions global leadership team.
This is the right talent and right experience at the right time for
our company and the market," states Nehme Taouk, founder and CEO of
Soft Solutions. "Tamar will leverage Soft Solutions' North America
success record as she applies her extensive career experience in the
areas of marketing, business development, client relationships and
global alliances."

Ms. Warren brings to the company over 16 years of marketing and
management experience in both hardware and software at Intel
Corporation. Most recently, in the Software and Solutions Group, she
managed the team responsible for Intel's Independent Software Vendors
(ISV) marketing and sales development efforts. Previously, Ms. Warren
managed the worldwide developer engagement team supporting over 2500
ISVs worldwide.

Additionally, Ms. Warren led the brand development efforts of the
Intel Inside(R) Program, and the Retail Co-op Advertising Program.
Prior to joining Intel, Ms. Warren managed marketing and communication
efforts at Claris Corporation and Borland International. Ms. Warren
holds a BA from the Department of Journalism and Mass Communications
at San Jose State University.

ABOUT SOFT SOLUTIONS

With more than 80,000 active users worldwide, Soft Solutions is a
leading provider of web-based retail merchandise management and
decision support software. Our customers are multi-divisional,
multi-format Tier 1 retailers including Carrefour, CVS/pharmacy,
Capelli New York, Auchan, Canadian Tire Retail, Group Louis Delhaize,
Kingfisher, Pinault-Printemps-Redoute, and Galeries Lafayette. The
Soft Solutions Suite conforms to the latest industry and technology
standards, including GS1, and is compatible with multiple databases
and industry application server packages. With consistent delivery of
measurable top and bottom line business results, Soft Solutions is
uniquely positioned to provide global best practices and
industry-leading solutions for the fast paced, competitive environment
of retailers worldwide. www.softsolutionsus.com.

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