Momentive Performance Materials Inc. today introduced Silsoft*
Care "quat" blend, a new proprietary product with potential use in
hair care products that deliver conditioning performance benefits
while adding volume. This new blend is an excellent option to consider
for leave-on formulations designed to deliver soft feel and
manageability without weighing down hair. Silsoft Care blend is also
an excellent candidate to consider as an ingredient of choice for
these typical performance benefits in rinse-off conditioners.
Silsoft Care blend contains a proprietary silicone that provides a
new choice to consider for delivering excellent conditioning
properties to hair. A cyclic silicone acts as a volatile carrier,
first spreading the silicone uniformly across the surface of hair, and
then drying to leave a protective film. The new blend can help deliver
greater volume than many other silicones commonly used in hair care
products. The film also provides excellent wet and dry combing
properties as well as outstanding sensory performance. Silsoft Care
blend is being introduced globally.
"Hair care products that leave hair looking healthy, full of body
and free of static are especially welcomed by consumers with fine
hair," said Beatriz Blanco, global marketing manager, Momentive
Performance Materials. "The introduction of Silsoft Care blend helps
us deliver on our performance promise to our customers and can help
them deliver on their promise to consumers."
Silsoft Care blend is a potential choice for many hair care
applications including rinse-off and leave-in conditioners, hair
serums, styling gels, pomades, and pre-treatments for coloring,
bleaching and permanents. When applied through a hair serum, Silsoft
Care may help to significantly reduce damage caused by mechanical or
chemical treatments to hair.
To find out more about Silsoft Care blend and Momentive's family
of products that use the company's proprietary technology, please call
800.295.2392 in North America (+607.786.8131 everywhere else) or visit
www.momentive.com.
About Momentive Performance Materials
Momentive Performance Materials is a premier specialty materials
company, providing high-technology materials solutions to the
silicones, quartz and ceramics markets. The company is a global leader
with worldwide operations, a robust product portfolio,
industry-leading research and development capabilities, and a long
tradition of service excellence. Momentive Performance Materials Inc.
is owned by an affiliate of Apollo Management, L.P. Additional
information is available at www.momentive.com.
*Silsoft is a trademark of Momentive Performance Materials Inc.
