Following the ground-breaking announcement made earlier this year
at Midem 2007, TDC officially launched the world's first dual delivery
service for music videos. This service, powered by 24-7 MusicShop,
enables customers to purchase digital music videos and transfer them
to their mobile phone, computer or both, simultaneously.
The video component is an additional development to TDC's
cutting-edge digital music service which was launched in November 2006
and is also provided by 24-7 MusicShop.
"We are very proud to be the first to offer this functionality.
There are so many great and stylish videos produced and our customers
should have the possibility to enjoy them when and how it suits them,"
says Soren Tvilsted, Head of TDC Musik. "We are happy to have such an
innovative and leading technology provider as 24-7 who supports us
with state-of-the-art services."
The dual delivery system for music videos is deeply integrated
with TDC's other digital music offerings such as full track audio and
ringtone downloads. All services are managed by an individual Content
Management System which allows one to combine offers and take full
advantage of cross product marketing synergies.
"TDC has proven to be a trail blazer on the digital distribution
landscape and we look forward to continuing to work closely with them
in the future as new features are developed," says Frank Taubert, CEO
24-7 MusicShop.
The music video products are available in WMV TV resolution format
for the PC and in top MPEG 4 quality for the mobile phones.
Additionally, consumers can sample the videos prior to purchase for 10
seconds on mobile phones and 30 seconds on PCs.
About TDC A/S
TDC is the leading provider of communications solutions in
Denmark, the second-largest telecommunications provider on the Swiss
market and is represented by significant presence in the pan-Nordic
market and in selected markets in Central Europe. TDC has more than 15
million customers in Europe and have developed from a traditional and
primarily Danish provider of landline and mobile services into a
company that today is a Danish-based European provider of
communications solutions.
About 24-7 MusicShop AG
24-7 MusicShop with offices in the UK, Germany, Spain and Denmark,
is the leading B2B technology provider specializing in online and
mobile distribution of digital entertainment. Via its comprehensive
system, the company has fulfilled tens of millions of commercial and
promotional downloads for major retailers, telcos, software and
hardware manufacturers, record labels and media companies worldwide.
With license agreements in place with all the major record companies
and 5,000 independent labels, 24-7 MusicShop is a turnkey
one-stop-shop for the seamless, distribution of digital media.
