O2 (www.o2.co.uk), a leading provider of mobile services to
consumers and businesses in the United Kingdom, and Vettro
(www.vettro.com) today announced a partnership to offer mobile
enterprise applications for the business segment in Europe. Vettro,
the global leader in mobile on-demand business applications, has been
accepted to O2's Preferred Partner Programme in the UK. This agreement
makes Vettro one of only a handful of application partners to have
been accepted to O2's exclusive program, and enables its entire Vettro
360 suite of mobile applications to be sold directly by O2 sales
personnel.
As the leader in non-voice mobile services, O2 is leveraging
partner technology as well as its own innovations to drive revenue and
expand growth in the business segment. The Vettro partnership
strengthens O2's portfolio of offerings targeted to a growing
population of mobile workers, and helps corporate customers quickly
and easily deploy mobile applications for field service, sales, IT
service management, and pickup and delivery.
"The mobile business applications arena is a rapidly growing
market for O2 and this partnership addresses the unique needs of large
enterprises looking for a reliable, scalable mobile application
architecture that delivers customisable workflows for multiple types
of workers on the go," said David Keegan, Head of Product Marketing at
O2. "Vettro is an important part of the network of partnerships that
is helping customers maximise their mobile workforce and grow their
business."
Vettro was promoted to O2's Preferred Partner Programme based on a
stellar track record of successful deployments in the enterprise
market, positive customer feedback, and innovative application
architecture leveraging open standard technologies.
As part of the agreement, O2 is also deploying Vettro 360 for
Sales & CRM to its own field sales organisation as part of a joint
effort to embody the best practices of mobile application deployment,
training, and usage. Starting with their Data Mobilisation
specialists, O2 is extending the deployment to its entire field-based
sales force within the next few weeks.
The Vettro 360 suite of applications integrates with multiple
enterprise systems, on-demand services and boasts advanced mobile
capabilities such as GPS, Bluetooth(TM) peripherals, RFID,
point-of-service transactions, and printing to optimise performance of
the mobile enterprise. The Vettro 360 platform leverages an on-demand
model that allows for fast deployment, customisation and updates
over-the-air. Applications are instantly delivered after the initial
download on the mobile device.
"Our partnership with O2 demonstrates that the mobile enterprise
is a growing trend in the European market," said Joe Rymsza, President
and CEO of Vettro. "This is another opportunity for Vettro to gain a
larger foothold in a lucrative international market and it is likewise
an opportunity for O2 to increase market share in the business
segment."
About O2
O2 is a leading provider of mobile services to consumers and
businesses in the UK. These services include voice, text, media
messaging, games, music and video, as well as always on data
connections via GPRS, 3G and WLAN. Every month, O2's 17.6 million
customers send well over a billion and a half text messages. O2 owns
50% of the Tesco Mobile joint venture in the UK as well as having 100%
ownership of Be, a leading UK fixed broadband provider.
O2 UK is part of Telefonica O2 Europe which has more than 37
million mobile and fixed customers across Europe. Businesses include a
mobile network operator in Ireland, integrated fixed/mobile businesses
in Germany and the Czech Republic. In February 2007, O2 entered its
fifth European market, in Slovakia.
About Vettro
Vettro is the preferred mobile application provider of Global 2000
businesses. Geared to the execution-oriented needs of today's mobile
worker, the award winning Vettro 360 suite of applications make it
easy for workers to do a better job faster, wherever they are. Backed
by premier carrier, device, and Independent Software Vendor partners,
Vettro's suite of mobile applications keeps field service, IT
helpdesk, pickup and delivery, and sales workers stay productive at
close to 300 leading enterprises including Bell Mobility, BostonCoach,
Carillion, Carey Limousines, Centrica, Cigna, Clemson University,
Cytyc, General Electric, Honeywell, Mac-Gray, Merrill Lynch,
SuperShuttle, Travelex, and YRC Worldwide. For more information, visit
http://www.vettro.com.
Copyright (C) 2007 Vettro Corp. All rights reserved.
O2 is a registered trade mark of O2 Holdings Limited.
The Bluetooth(R) word mark and logos are owned by the Bluetooth
SIG, Inc.
