Joost(TM), the world's first broadcast-quality Internet television
service, today announced that it has signed 32 leading companies from
around the world as advertising launch partners.
"The industry response to Joost has been overwhelming, as is
evidenced by the calibre of our launch partners," said Nick Loria,
senior vice president of global advertising, Joost. "Online video
distribution is becoming an increasingly competitive medium for
advertisers, and Joost delivers a distinct environment: the ability to
micro-target audiences with new and unique ads during
professionally-produced programming."
Joost advertising launch partners include:
Global:
The Coca-Cola Company, HP, Intel, Nike
Europe:
General Motors Europe with Opel and Vauxhall brands; IBM; L'Oreal
Paris; Nokia Nseries; Unilever's Magnum Ice Creams; Virgin Money;
Vodafone; and Warner Bros.
United States:
Electronic Arts; Esurance; Garnier Fructis; Kraft; Lionsgate;
Microsoft Corp.; Motorola Inc.; Nestle Purina PetCare; Procter &
Gamble; Procter & Gamble (Hugo Boss Fragrances); Sony Electronics,
Inc.; Taco Bell Corp.; United Airlines; US Army; Visa; and the Wm.
Wrigley Jr. Company (Orbit(R), Extra(R), and Eclipse(R))
Joost has worked with more than 20 media and brand agencies to
develop meaningful advertising campaigns for their clients.
Additionally, through a partnership with Frank N. Magid Associates,
Joost will measure user consumption habits and advertising efficacy,
including ad awareness, receptivity, engagement, brand enhancement and
intent-to-purchase, for launch partners.
"Joost has attracted partners from every major brand category
because we offer an advertising platform that is similar to TV, with
high-quality programming; and we're providing unparalleled user
statistics and insights, as well as an unmatched level of
interactivity, targetability and measurability," said David Clark,
executive vice president of global advertising, Joost. "Our launch
partners and their creative teams are a tremendous asset for Joost, as
we work together to create inventive ads that allow them to reach and
interact with consumers in new and compelling ways."
Creative executions, which will be added to Joost on an ongoing
basis, include both conventional advertising units, similar to those
found on TV and the Internet, such as stills, spots, overlays and
widgets; and innovative types of advertising, such as branded
entertainment and channel sponsorship and promotion. Users will be
able to learn more about the advertised brands by clicking through the
interface.
"Advertisers, and their advertisements, play a critical role on
Joost, which is why we are working with them to develop innovative ads
that are more targeted, effective, engaging and relevant to viewers,"
said Janus Friis, co-founder, Joost. "Our success in lining up leading
brands from around the world is a testament to our delivery of a
unique advertising value proposition."
Currently available in an expanded beta, Joost combines the best
of TV and the best of the Internet by offering viewers a unique,
TV-like experience enhanced with the choice, control and flexibility
of Web 2.0. Joost is the first online, global TV distribution
platform, bringing together advertisers, content owners and viewers in
an interactive, community-driven environment. Joost can be accessed
with a broadband Internet connection and offers broadcast-quality
content to viewers for free.
About Joost(TM)
Joost(TM) provides a new way of watching TV that combines the best
of full-screen television entertainment with online interactive and
community benefits to bring an unprecedented selection of video
content to viewers anytime, anywhere. Joost is based on a
state-of-the-art, secure, peer-to-peer streaming technology.
To learn more about Joost, visit www.joost.com.
