Springer Science+Business Media (Springer) has set up a new
venture to provide customized products and communication services for
clients in the pharmaceutical, healthcare and biotechnology
industries. Springer Healthcare Communications Ltd (SHC) is based near
Manchester in the northwest of England, and will be active globally.
SHC will complement the existing activities Springer has in this
sector.
SHC is a medical communications agency that uses the full range of
communication and publishing strategies to develop high-impact medical
education campaigns. The service portfolio includes strategic
communications and publication planning, key opinion leader support,
congress materials and events, as well as the creation of
internet-based tools and the production of promotional material.
SHC provides publishing, planning and support to pharmaceutical
product managers and secures high-quality research content for
reprints, collections and local editions. "Exclusive access to
Springer's more than 1,700 peer-reviewed journals, as well as the
Springer and Humana book publishing programs, are a valuable advantage
for SHC's clients", said Martin Mos, COO of Springer. In addition, the
new agency reviews research literature to identify articles published
elsewhere that are potentially relevant for promotional purposes.
Stephen Entwistle heads up Springer Healthcare Communications as
Vice President. Stephen comes from Wolters Kluwer Health
PharmaSolutions, where he was most recently the Vice President of
Sales with a sales team covering Europe and Asia and selling LWW and
Adis material as well as medical communications solutions. Stephen
also spent several years each with Taylor and Francis and Blackwell
Publishing.
In addition, Jo Hawes has joined SHC as Operations Director. Jo
also comes from Wolters Kluwer Health PharmaSolutions where she was
Operations Director.
Ann-Marie Cavanagh has been appointed as Sales Director. Ann-Marie
has joined SHC from Prime Medica where she was Account Director
responsible for a broad range of medical education initiatives.
Springer Science+Business Media (www.springer.com) is one of the
world's leading suppliers of scientific and specialist literature. It
is the second-largest publisher of journals in the science,
technology, and medicine (STM) sector, the largest publisher of STM
books and the largest business-to-business publisher in the
German-language area. The group publishes over 1,700 journals and more
than 5,500 new books a year, as well as the largest STM eBook
Collection worldwide. Springer has operations in over 20 countries in
Europe, the USA, and Asia, and some 5,000 employees. In 2006, it
generated annual sales of around EUR 924 million.
In addition to SHC, Springer has pharma publishing activities in
Italy (MediCom Italia), Germany (Med.Komm, Springer Medizin Verlag),
Switzerland (Springer Medizin Verlag Schweiz) and the UK and the USA
(Current Medicine Group).
