U-Turn Media Group, a company offering innovative end-to-end
solutions for interactive mobile media, announced today that it will
deploy an interactive mobile portal for FOX23 (KOKI). The portal will
allow users to get local video or text stories sent to their cell
phone or PDA free of charge. FOX23 Mobile will offer the top news
stories of the day, breaking news, breaking weather, sports,
entertainment and business stories without a cost to the user. The
announcement was made today by Jim Walz, President, North America,
U-Turn, and Craig Millar, Senior Vice President & General Manager,
FOX23.
FOX23 Mobile will be available across multiple US carriers
beginning in April 2007. The content will be produced in an on-demand
format utilizing U-Turn's mobile media delivery technology. U-Turn
technology combines an easy-to-use content management tool that
enables dynamic management of large quantities of multimedia content
and allows for real-time updates, coupled with a dynamic and
compelling mobile portal.
Viewers log on to www.FOX23.com and click on the FOX23 Mobile icon
to sign up for free. After signing up, the user is sent an SMS message
that auto-configures the phone and triggers the commencement of the
service.
"We know on-demand information is what our viewers want, and we've
responded. FOX23 continues to lead the market with free, user-friendly
services such as FOX23 Mobile, so viewers can be informed anytime,
anywhere," said Mr. Millar.
FOX23 is tracking user behaviour within the portal via U-Turn's
built-in reporting feature. Consumer statistics such as the average
length of time spent in the portal, most popular content being
accessed, the average length of download or stream per day and number
of daily "hits" to the portal is just some of the information that is
being used to monitor user behaviour.
"U-Turn is providing FOX23 with a platform to connect with their
viewers on a very personal basis and at almost any time," said Mr.
Walz. "FOX23 viewers are now able to get fast and reliable access to
local news and information direct to their mobile handset. Through our
unique technology, we are able to provide clients like FOX23 with a
way to further utilize their content and deliver via their own branded
mobile portal," he added.
U-Turn technology has already been successfully deployed by
several TV broadcasters in the US, such as WISC and WKMG, ZeeTV in
India, and TV Nova in Europe.
About U-Turn
Founded in Prague in 2001, U-Turn is one of the first companies in
the world to bring high-quality video content to mobile phones. The
company has deployed mobile solutions in several countries throughout
the world and has regional offices in Europe and the USA. It is a
company focused on enabling broadcasters, media companies, marketing
firms and wireless operators to connect with mobile consumers on the
move through compelling custom branded mobile applications and
services.
For more information about U-Turn Media Group, please visit:
www.u-turnmediagroup.com
About KOKI (FOX23)
KOKI, commonly referred to as FOX23, is the Fox affiliate in
Tulsa, Oklahoma, owned by Clear Channel Communications. FOX23 is the
fastest-growing news station in Oklahoma. The station launched Tulsa's
only hour-long newscast in February 2002, added half-hour news slots
in 2003. FOX23 launched Tulsa's only live, four-hour morning newscast
in April 2006 and a one-hour noon newscast in July 2006. KOKI
broadcasts more hours of local news than any other television station
in the Tulsa market, with a total of 37 hours of local news per week
(seven hours on weekdays and two hours on weekends). The station is
known in the Tulsa area for its "Problem Solver" investigative unit, a
team of investigative reporters assigned to expose wrongdoing and help
people who have been exploited.
For more information about FOX23, please visit: www.fox23.com
