IDeaS Demonstrates the Latest Version of Its Revenue Optimization Solution During Upcoming ITB 2007 in Berlin

IDeaS, the leading provider of hospitality revenue optimization
solutions and one of the industry's fastest growing technology
companies will demonstrate the latest version of its revolutionary ASP
Revenue Management Solution during ITB 2007 in Berlin.

Newest developments include enhancements to modules such as
Dynamic Pricing and Best Available Rate (BAR), Channel Management
Integration, Clustered and Central Yielding as well as added features
to the Group Evaluation and Group Pricing.

Linda Hatfield, IDeaS Vice President Product Management comments:
"Assisting hotels and hotel groups through our Best Available Rate
Module to select the correct price taking into consideration what the
competitive set and the market is doing, has really changed the way
hotels do business in the area of dynamic pricing. Our unique ability
to combine data from Rate Shopping Systems with our scientific
optimization engines to determine the BAR plan by Length of Stay for
each arrival date puts tremendous control into the hands of our
clients."

Uli Pillau, Managing Director for IDeaS in EAME adds: "During the
past 12 months we have seen an unprecedented demand for our Revenue
Optimization Systems. The large number of hotel chains, groups and
individual hotels we are rolling out clearly demonstrates that the
hospitality industry recognizes the value IDeaS adds to the business
and operations. By providing our clients with the industry's leading
online training program in addition to our highly regarded support
team, we ensure the success of each of our clients. "

The upcoming week will see two of the most important hotel
conferences and events happening in Berlin. Monday March 5th until
Wednesday March 7th the Hotel Investment Conference will take place,
and from Wednesday March 7th until Sunday March 11th the International
Tourism Bourse (ITB) will open its doors. ITB is the world's largest
industry fair and will receive 10 thousands of hoteliers and visitors.
IDeaS will again be represented with a booth (Hall 8.1, Booth 110)
where the latest version of the IDeaS Revenue Optimization will be
available for demonstration.

About IDeaS

Integrated Decisions and Systems (IDeaS) is the leading provider
of hospitality focused pricing and revenue optimization solutions.
IDeaS products offer award-winning technical innovation paired with
unsurpassed personalized support. Our products are specifically
designed to provide hoteliers with a clear vision to their data,
thereby giving them greater control over their business.

IDeaS primary market focus is the global hospitality industry. The
Company's clients include some of the most-prestigious companies in
the world, including InterContinental Hotels Group, Hyatt
International, Hilton International, Mandarin Oriental Hotel Group,
Millennium Hotels and Resorts, Movenpick Hotels and Resorts,
Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal
Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian
Resort Hotel Casino, Vail Resorts and Gaylord Entertainment
properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global
technology, support and sales offices in North America, the United
Kingdom, Europe, Australia and Asia. For more information, visit
www.ideas.com or call +1 952 698 4200.

NOTE TO EDITORS: In the name Movenpick Hotels there should be an
umlaut over the "o" in Movenpick. This symbol may not appear properly
in some systems.

WhatsAppFacebookFacebookTwitterTwitterLinkedinLinkedinBeloudBeloudBluesky