Momentive Performance Materials Inc. today introduced Silsoft*
Style silicone, an anionic film-forming emulsion that can help
personal care companies create hair styling products that deliver
enhanced hair manageability and curl retention. Silsoft Style silicone
offers numerous sensory benefits, including low tack, quick dry and
naturally flexible hold, even in high humidity. Momentive was formed
by the sale of GE's Advanced Materials business to Apollo Management
in late 2006.
With Silsoft Style silicone, personal care companies can more
easily and more cost effectively meet consumer demand for hair care
products that offer styling performance while retaining the natural
feel of hair. The performance benefits of Silsoft Style include
enhanced manageability, improved curl memory, frizz control and
increased volume without frizzing.
"By developing a silicone-based material for hair styling
applications, we are giving our customers a way to offer consumers
hair styling products with many enhanced sensory and performance
benefits," said Beatriz Blanco, global marketing manager, Momentive
Performance Materials. "Silsoft Style silicone is positioned to help
personal care companies deliver higher-value hair care products."
Silsoft Style silicone can be used in a wide range of products
including pump sprays, spritzes, hair styling gels, styling mousses,
smoothing creams and lotions, spray gels, pomades and glazes. Silsoft
Style silicone is an anionic film forming emulsion of
silica-crosslinked polydimethylsiloxane blended with trisiloxane.
Silsoft Style silicone requires no neutralization.
To find out more about Silsoft Style silicone, please call
800.295.2392 in North America (+607.786.8131 everywhere else) or visit
www.momentive.com.
About Momentive Performance Materials
Momentive Performance Materials is a premier specialty materials
company, providing high-technology materials solutions to the
silicones, quartz and ceramics markets. The company is a global leader
with worldwide operations, a robust product portfolio,
industry-leading research and development capabilities, and a long
tradition of service excellence.
*Silsoft is a trademark of Momentive Performance Materials Inc.
