Lexar, a world leader in advanced digital media technologies, will
introduce two new ultra-compact mobile memory storage products at the
3GSM World Congress, expanding its range to include a 4GB miniSDHC(TM)
card and a 2GB microSD(TM) card. The increased capacities of the new
Lexar memory cards will enable the end user to take maximum advantage
of a broader range of advanced features and capabilities offered by
today's new mobile phones, including applications ranging from games
to music, video, image, and file storage. Lexar's new miniSDHC and
microSD cards will begin shipping worldwide in April 2007. The new
cards, as well as Lexar's full range of storage solutions for mobile
phones and other portable devices, will be showcased at 3GSM in the
Micron booth (Hall 1, booth 1H21).
Lexar's new 4GB miniSDHC card will allow users to store more than
100 hours of video in MPEG4 (3GP2) format, over 1,000 songs (4-minute
song in MP3 format), or over 4,000 photos (using a 3 megapixel
cameraphone)*. The new 2GB microSD card can hold up to 50 hours of
video in MPEG4 (3GP2) format, over 500 songs in MP3 format, or over
2,000 photos using a 3 megapixel cameraphone.
"Many industry projections indicate that 2007 will be the year
when sales of compact memory cards for mobile phones will overtake
sales of cards for digital cameras, with an estimated worldwide market
exceeding 300 million phones with removable memory capabilities," said
Michael Yang, Director of Product Marketing of Flash Memory Cards at
Lexar. "With the additional content features and services provided by
the latest generation of phones, cameras, and portable music devices,
there will also be increasing demand for memory cards with expanded
capacities. The introduction of our new miniSDHC and microSD cards
reflects Lexar's ongoing commitment to providing our customers with
all the memory they need to take full advantage of all the latest
advancements."
*Actual number of photos, minutes, and songs will vary depending
on device model, format resolution and compression, usable capacity,
and bundled software. Actual usable memory may vary. 1GB equals 1
billion bytes.
About Lexar
Lexar, a subsidiary of Micron Technology, Inc., is a leading
marketer and manufacturer of NAND flash memory products including
memory cards, USB flash drives, card readers, and ATA controller
technology for the digital photography, consumer electronics,
industrial, and communications markets. Lexar also sells memory cards
under the Kodak brand.
About Micron Technology, Inc.
Micron Technology, Inc., is one of the world's leading providers
of advanced semiconductor solutions. Through its worldwide operations,
Micron manufactures and markets DRAMs, NAND flash memory, CMOS image
sensors, other semiconductor components, and memory modules for use in
leading-edge computing, consumer, networking and mobile products.
Micron's common stock is traded on the New York Stock Exchange (NYSE)
under the MU symbol. To learn more about Micron Technology, Inc.,
visit www.micron.com.
Lexar and the Lexar logo are trademarks of Lexar Media, Inc.
Micron is a trademark of Micron Technology, Inc. All other brand or
product names are trademarks or registered trademarks of their
respective holders.
