Mark Horak has been named Executive Vice President & General
Manager, Worldwide Operations and New Packaged Media, Warner Home
Video, it was announced today by Ron Sanders, President, Warner Home
Video.
In this newly created post, Horak will have oversight of Warner
Home Video's worldwide marketing, sales, supply chain and operations,
as well as broad responsibility for the teams handling pre-production,
category management and business and legal affairs. Horak is further
responsible for adapting and strengthening WHV's global infrastructure
as the company undertakes new business initiatives. He will also lead
the company's efforts to promote mainstream adoption of the high
definition DVD formats.
"Mark's experience here at Warner Home Video and the extremely
varied responsibilities that he has managed both domestically and
internationally make him the perfect choice for the job," said
Sanders. "Having these functions report through to one executive will
help us to drive revenue, reduce costs and ensure global best
practices, all of which are critical in maintaining our
industry-leading position in the rapidly evolving home entertainment
arena."
Horak will work closely with Sanders to maximize the division's
overall revenue growth, while exploiting cost reduction opportunities
across WHV's global supply chain.
"This is an exciting time in the business and especially here at
Warner Home Video," said Horak. "I look forward to the changes and
challenges of my new post and I thank Ron for this vote of confidence.
We have a great team and great leadership, and we're focused on
continuing to be the most creative, innovative and successful home
entertainment operation in the world."
"Having Mark in this position will allow us to really focus and
further leverage our video, interactive, gaming and digital
distribution activities in the home entertainment space," said Kevin
Tsujihara, President, Warner Bros. Home Entertainment Group. "With the
complexities of today's home entertainment portfolio, we need to be
sure that we're using all of these assets to their fullest."
Horak most recently served as Executive Vice President and General
Manager, Asia, Pacific and Latin America, and before that was
Executive Vice President of Worldwide Marketing. Horak joined WHV in
1995 as Director of Marketing and held numerous executive marketing
roles, including Senior Vice President, US Marketing. Previously he
held marketing positions with Dole, RJR Nabisco and StarKist Seafoods.
He earned a BBA from Loyola Marymount University and received his MBA
from The Wharton School, University of Pennsylvania.
With operations in 90 international territories, Warner Home
Video, a Warner Bros. Entertainment Company, commands the largest
distribution infrastructure in the global video marketplace. Warner
Home Video's film library is the largest of any studio, offering top
quality new and vintage titles from the repertoires of Warner Bros.
Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home
Video and New Line Home Entertainment.
