PriceRunner, Europe's most comprehensive and impartial price
comparison company and part of ValueClick Europe (Nasdaq: VCLK), today
announced it has selected Picsel Technologies, the provider of one of
the world's leading most advanced mobile platforms, to deliver the
first free, fully comprehensive mobile price comparison service. The
service is to be piloted in the UK in Q2 2007, and rolled out to
Sweden, Germany, France and the US over the next 12 months.
PriceRunner, which designs its services around the needs of the
consumer, is introducing its mobile service to help empower shoppers
wherever they are, to find the best price before purchasing products
and services.
"PriceRunner's mobile service will deliver savvy shoppers the same
comparative services available on our website, including the ability
to compare products, prices and retailers in a completely unbiased
environment," said Carl White, CEO ValueClick Europe. "Our
relationship with Picsel will make it possible for consumers to secure
independent buying advice, view product images and read professional
reviews, wherever their location."
"PriceRunner has an extremely comprehensive comparison shopping
service which requires an innate understanding of the mobile market to
deliver rich, multimedia content to consumers who are on the go," said
Imran Khand, Chief Executive Officer for Picsel Technologies. "This is
Picsel's area of expertise - helping companies like PriceRunner to
organically extend their service offerings in such a manner that it
improves their customer relationships."
About PriceRunner:
PriceRunner is a wholly owned subsidiary of ValueClick
Inc.(Nasdaq: VCLK). ValueClick is one of the world's largest
integrated online marketing companies. Through its individual brands,
ValueClick offers comprehensive and scalable solutions that deliver
cost-effective customer acquisition for advertisers and revenue for
publishers. ValueClick provides advertisers and publishers with
performance-based solutions through all online marketing channels.
Brand offerings include:
-- vcmedia - online advertising network and ad sales for
advertisers and publishers
-- Commission Junction - affiliate marketing
-- PriceRunner.co.uk - the UK's most comprehensive and
independent price comparison website
-- Mediaplex - intelligent technology for digital marketing,
including adserving, email marketing and paid search bid
management.
For more information, please visit www.valueclick.co.uk.
About Picsel
Picsel brings mobile content to life through a unique suite of
patented User Interface functions, which delivers a superbly rich and
intuitive user experience on small screen devices. The company has
offices in Europe, Asia and the US which serve customers that include
Palm, Motorola, Samsung, Sharp, NTT DoCoMo, Panasonic and Nokia. For
more information visit www.picsel.com.
