Informa Telecoms and Media today announced it has selected Picsel
Technologies, the provider of one of the world's leading most advanced
mobile platforms, as the exclusive provider of the mobile edition of
Telecoms.com. The mobile publication will be made available to
attendees at next week's 3GSM World Congress 2007 in Barcelona, Spain.
3GSM attendees will be able to receive Telecoms.com daily on their
mobile, which will feature the latest mobile industry news delivered
through Picsel's uniquely rich applications interface. This service
can be accessed from a wide variety of mobile devices and will run for
the duration of the event, between 12th -15th February 2007. The
mobile edition of Telecoms.com can be accessed by sending PICSEL to
7780. Customers using roaming services should text PICSEL to
+447797800800. Subscriptions to the service is free, however network
download charges will apply.
"3GSM 2007 will herald the ongoing convergence of media and
technology, and attendees should expect to see continued innovation in
on-demand digital media, giant strides in mobile content development
and new manifestations of community building," said Ed Tranter, Group
Publisher for Informa Telecoms and Media. "Informa Telecoms and Media
has always embraced the forefront of the mobile industry and now,
thanks to our partnership with Picsel Technologies, we continue this
tradition by delivering a new source of relevant content in a manner
that is truly befitting of the world's most influential communications
events."
Informa has joined the Picsel Media Consortium in order to take
advantage of Picsel's market leading content platform to deliver rich
branded content to mobile phones in a striking and interactive way.
The Consortium makes it possible for thought-leaders to reach targeted
customers with specific content at key international industry events,
custom events and finite promotional periods. This offering will
enable Informa to elevate their brand to reach subscribers with
constantly updates news and relevant information, encouraging the
proliferation of content that is at the heart of the 3GSM conference.
"Picsel is extremely pleased to be delivering the kind of mobile
content and services that embodies the very meaning of why the mobile
industry assembles at 3GSM each year," said Imran Khand, Chief
Executive Officer for Picsel Technologies. "We are especially honoured
to partner with Informa Telecoms and Media to demonstrate, in a very
real way, the next stage of mobile publishing."
Visit Picsel Technologies at 3GSM World Congress in Barcelona at
Stand 2C37 in Hall 2.
About Informa Telecoms and Media
Informa Telecoms & Media is the leading provider of business
intelligence and strategic services to the global telecoms and media
markets. There are two key strands to Informa Telecoms & Media's
business:
Providing business critical information
Informa Telecoms & Media produce and distribute business
information products using innovative formats and powerful channels
that meet the real business needs of their customers. Informa Telecoms
& Media's research services, reports and consultancy guides the
decisions of over 10,000 leading decision makers.
Creating communities
Informa Telecoms & Media works to actively foster and empower the
communities it works with, assisting in debating and sharing best
practice, solving problems and stimulating innovation. From magazines
to online information portals, from large exhibitions to intimate
networking lunches at focused conferences, Informa Telecoms & Media
bring the industry together to enable progress within the dynamic
telecoms and media markets.
About Picsel Technologies
Picsel Technologies brings mobile content to life. Key
stakeholders across the mobile ecosystem - including service
providers, handset manufacturers and content developers - rely on
Picsel's dynamic software platform to deliver vibrant, visual mobile
content experiences that actively enrich how people express themselves
and share information. Picsel's technology is shipping on more than 70
million devices worldwide and has more than 200 employees based in its
European, Asian and U.S. offices. Customers include Palm, Motorola,
Samsung, Sharp, NTT DoCoMo, Panasonic and Nokia. For more information
visit www.picsel.com.
