SNAPin Software, the leader in mobile interaction management,
today announced the availability of SelfService Configure software
that turns unbranded mobile phones into operator-specific handsets
right at the point of sale. Orange UK is the first mobile operator to
use SelfService Configure-enabled SIM cards with live subscribers.
Orange is testing SelfService Configure's ability to install and
manage a customised brand experience, including operator-specific
settings and applications, on an otherwise unbranded mobile phone at
point of sale. The selected mobile phones will deliver the consumer
benefits of a branded experience comparable to what has been delivered
on Orange's Signature Series devices, but without the additional time
and expense associated with custom installing Orange's applications
and branding elements as part of the manufacturing process.
A new product in SNAPin's award-winning SelfService suite,
SelfService Configure lets operators deliver their brand experience on
mobile phones by installing and managing a custom set of applications
and media elements, leveraging the storage on large memory SIM cards.
After inserting a SelfService Configure-enabled SIM card, the software
automatically initiates the configuration process on the mobile
device, resulting in a fully operational operator branded and
customised phone in just a few moments. After the initial installation
process has been completed, SelfService Configure manages any
necessary updates over time via its embedded over-the-air (OTA) update
capabilities.
Orange UK has also been testing the effectiveness of SNAPin's
SelfService Campaign product with thousands of subscribers in the UK.
While the large-scale pilot continues, early results have already
proven SelfService Campaign's ability to present subscribers with
targeted promotions that are relevant to their current behaviour,
including a mobile promotion conversion rate that far exceeded the
targets established for the pilot.
"At Orange, we are looking to remain on the leading edge of
innovation whilst providing the very best experience for our
customers," said Matthew Kirk, Director of Devices, Orange UK.
"Orange's commitment to its customers is what has made them a
leader in the UK market," said Robert Lewis, president & CEO, SNAPin
Software. "We are proud that our SelfService software has been
performing so well for Orange, and we are pleased that they are the
first mobile operator to test our new SelfService Configure product."
SNAPin's award winning SelfService suite includes the following
products:
SelfService Campaign helps drive new service discovery and
adoption by providing operators with a platform to interact with their
subscribers by presenting targeted offers that are highly relevant and
tied to the context of the user's behaviour.
SelfService Care intercepts calls to customer support
organizations and presents each user with personalised tools to
quickly and easily resolve as many as three out of four customer
issues right on the mobile device.
SelfService Configure lets operators deliver their brand
experience on mobile phones by installing and managing a custom set of
applications and media elements leveraging the storage on large memory
SIM cards.
About Orange
Orange is the key brand of France Telecom, one of the world's
leading telecommunications operators with more than 153 million
customers on five continents. In June, 2006, as part of the France
Telecom integrated operator strategy (NExT programme) to deliver
simple, convergent products, Orange became the single brand for
mobile, internet and TV offers in France, the United Kingdom, The
Netherlands and in Spain, strengthening Orange's position as the
number two mobile and internet services brand in Europe.
About SNAPin Software
SNAPin Software, the leader in mobile interaction management, lets
operators interact with their subscribers in real-time and in the
context of their current mobile behaviour. The company's handset-based
SelfService product suite enables the delivery of interactive
promotions, the resolution of most customer support problems, and
allows operators to deliver a branded service experience to their
subscribers. For more information, visit www.snapin.com.
