SEVEN, the global market leader in push email software, today
announced the availability of its Consumer Edition push email
solution. SEVEN's Consumer Edition is easy for consumers to use and
its simplicity encourages consumers to continue using the solution. In
the past six months, the solution has been launched with several major
carriers around the world and subsequently subscriber growth has
increased 50 percent, from 100,000 new subscribers in the second
fiscal quarter of 2006 to 150,000 new subscribers in the fourth
quarter.
One-Click Access to Popular Internet Email Services
SEVEN's Consumer Edition powers push email solutions for the
world's leading wireless providers, including several tier one U.S.
carriers, bringing mobile email access to the mass consumer market.
The solution is available on today's most popular handsets, providing
instant access to email on consumer centric clamshell and bar phones
as well as on today's best-selling smartphones. Whatever the handset,
accessed information is immediately available online and offline, so
consumers can compose emails or review messages on the go, and will
always be connected - bringing mobility to the email experience.
SEVEN's Consumer Edition makes it easy for consumers to discover
and access their email. The icon for the email solution can be found
on the home screen of mobile phones when the solution is pre-loaded,
or with just a few clicks of the keypad, making it as easy to access
an email as it is to check a voicemail. The solution provides access
to multiple email accounts with today's most popular Internet email
providers as well as standard POP and IMAP services, so consumers can
monitor emails from many sources on their mobile. Signing up for the
service is easy. Users simply enter their email account username and
password on their mobile device.
Key features of SEVEN's Consumer Edition include:
-- The ability to manage and navigate between multiple accounts
simultaneously
-- Automatically pushes new emails to mobile phones in real-time,
providing consumers with fast and easy access to any updates
or changes to their inbox, contacts or other email folders.
-- Local storage of email on the device, allowing new email to be
opened in a fraction of a second
-- Read and reply to messages while outside data coverage, such
as on an airplane, and save messages sending later.
-- Truly connected experience, any activity done on a mobile
phone, such as reading email, or sending new messages, is
instantaneously reflected on the customer's email service
Great Potential for Mobile Email
Mobile email potential is globally ranked second only to SMS text
messaging service, according to a major consumer survey commissioned
by the GSM Association(1). In North America, respondents ranked mobile
email above text messaging and mobile instant messaging in importance.
As operators have begun including mobile email as part of standard
data plans, mobile email is poised to become as prevalent as
voicemail.
"Bringing mobile email to everyone has always been a long-term
goal with SEVEN," said Ross Bott, CEO of SEVEN. "Our Consumer Edition
solution allows millions of consumers to access email on their phone.
When mobile phones were first introduced to the market, the enterprise
market and road warrior executives were the early adopters and helped
push innovation to bring mobile phones to consumers. Now, enterprise
customers have again cleared the way as we make mobile email a
mainstream application for consumers."
About SEVEN
SEVEN is a global provider of software that enables mobile
operators, Internet email providers and service providers to offer
their subscribers secure, low-cost, real-time access to business and
personal email applications. SEVEN's software is specialized to meet
the unique needs and requirements of the Fortune 500 enterprise, the
small-to-medium organization, workgroups, individual professionals and
consumers. The SEVEN software supports all major device platforms,
including BREW, J2ME, Microsoft Windows Mobile, Palm OS and
Symbian-based phones, and currently ships on over 200 mobile phone
models manufactured by Hitachi, HTC, HP, Motorola, Nokia, Palm, Sanyo,
Samsung, Sony Ericsson and Toshiba. SEVEN is available today across
major international network standards, and has been chosen by 100
leading mobile operators and service providers worldwide including:
including Alltel, Bharti, Cingular Wireless, Etisalat, Globe Telecom,
Hutchison, KDDI Corp., NTT DoCoMo, O2, Optus, Orange, Sprint Nextel,
Starhub, Telefonica Moviles, Telenor Group, Telkom Indonesia,
Vimpelcom and Yahoo!. SEVEN is headquartered in Redwood City, CA, USA,
with local offices around the globe. For additional information, visit
www.seven.com.
SEVEN is a registered trademark of Seven Networks, Inc. Always-On
Mail, Out of the Office, System SEVEN, SEVEN Personal Edition, SEVEN
Enterprise Edition, and SEVEN Server Edition are also trademarks or
service marks of Seven Networks, Inc. or its subsidiaries. All other
trademarks or trade names are those of their respective owners.
(1) http://www.gsmworld.com/news/press_2006/press06_61.shtml
