BrainMedia today announced that it has joined the Symbian Platinum
Program to support the growing market for Symbian smartphones by
extending its Digital Media Delivery Platform and its Neural Encoding
Model (NEM) Codec to the Symbian ecosystem. Symbian develops and
licenses Symbian OS, the market leading operating system for advanced,
open, data-enabled smartphones. Licensed by the world's leading mobile
phone manufacturers, Symbian OS to date has shipped in over 100
million smartphones to over 250 mobile network operators world wide.
BrainMedia's Linked Distribution Platform streamlines the
distribution of high-quality, ultra-low bit-rate encoded music and
video to 2.5 and 3G wireless networks and desktops. This modular
solution can integrate into existing eCommerce engines and provides
the tools necessary to allow mobile subscribers to access their
favorite media in a reliable, seamless and user-friendly manner.
Smartphones represent the fastest growing segment within the
mobile market, growing at 46.6% year-over-year from Q305 to Q306,
according to leading market analyst firm IDC. With the firm's forecast
of cumulative global shipments of smartphones to pass the one billion
mark by 2011, Symbian OS represents the largest commercial smartphone
platform opportunity in the market. BrainMedia's unique ability to
maximize the efficient use of available mobile bandwidth with their
advanced Music Streaming and Download technology ensures a superior
user experience by streamlining the delivery of rich-media content
over mobile networks.
"With support for open standards and flexible configuration,
Symbian OS is driving the kind of innovation that allows BrainMedia to
demonstrate fully the power and value of our Linked Digital
Distribution Platform and our NEM Codec on smartphones," said Jim
Messer, BrainMedia's President. "By becoming a Symbian Platinum
Partner, we can further expand our presence in this thriving market
and strengthen our relationships with Symbian smartphone
manufacturers, network operators, and leading technology providers."
"The rapid uptake of Symbian smartphones with support for
configurable applications and services is fueling consumer demand for
rich-media content and compelling mobile data services," said Jerry
Panagrossi, vice president, US Operations, Symbian. "Symbian is
delighted to partner with BrainMedia, as this demonstrates our joint
commitment to bring best-in-class video and music content distribution
solutions to the ever-expanding Symbian ecosystem."
Notes to Editors
About the Symbian Platinum Program
The Symbian Platinum Program includes companies that have a
technology or strategic position that is key to the success of mobile
computing technology surrounding Symbian OS. As part of the program,
Platinum Partners benefit from a range of commercial services,
including technical support and joint marketing opportunities as well
as privileged access to Symbian OS source code and a dedicated Partner
Support team. For more information please see
http://www.symbian.com/partner/platinum/platinum.html
About BrainMedia
BrainMedia's expertise lie in its engineering and telecom
professionals who are dedicated to revolutionizing digital audio
compression and delivery. With offices in Europe, New York and
Maryland and representation in Latin America and China which support
its MovnMusic and Music-Hookup projects, BrainMedia offers the
industry's highest-quality, fully flexible and most reliable mobile
streaming/downloading audio solutions.
BrainMedia's "Linked Mobile Media Distribution Platform" is
today's only seamless on-deck and off-deck solution for end-to-end
one-stop delivery of music/video via mobile networks. BM's author,
server, player and compression technology together ensure a
product-rich mobile media experience on the largest installed base of
mobile phones currently in the market.
The foundation of the Linked Distribution Platform is BrainMedia's
revolutionary Neural Encoding Model(TM) (NEM) codec. The NEM codec is
the first audio compression software based on state-of-the-art
neurological models of hearing, rather than the legacy psychoacoustic
model. With BrainMedia's new fully automated encoding center located
in Washington County Maryland, BrainMedia's NEM codec enables you to
create near CD-quality audio content at the lowest bit-rate available
for all wireless technologies currently deployed. Each module in the
Linked Distribution Platform has been designed to take full advantage
of BrainMedia's patented codec.
By ensuring a high level of operational stability and the most
efficient bit-rate utilization, the platform establishes the
foundation for success and profitability.
www.BrainMediaco.com
About Symbian
Symbian is a software licensing company that develops and licenses
Symbian OS, the market leading open operating system for advanced,
data-enabled mobile phones, also known as smartphones.
Symbian licenses Symbian OS to the world's leading handset
manufacturers and has built close co-operative business relationships
with leading companies across the mobile industry. During Q3 2006, 13
million Symbian smartphones were sold worldwide to over 250 major
network operators. To date, more than 100 million Symbian smartphones
have shipped cumulatively.
Symbian has its headquarters in London, United Kingdom with
offices in the United States, Europe (England and Sweden (UIQ
Technology AB)), Israel and Asia (India, P.R. China, Korea, and
Japan).
