Macrovision Corporation (Nasdaq:MVSN) today announced that Channel
Four Television Corporation (Channel 4), a leading public service
broadcaster operating in the United Kingdom, has deployed
Macrovision's Digital Commerce Solution, including core products
RightAccess and RightCommerce, to provide the ecommerce infrastructure
for its new Video On-Demand (VOD) service.
Macrovision's Digital Commerce Solution allows organizations to
control and commercialize digital goods and services of all kinds,
such as text, audio, video, streaming media, games and software
applications.
"We're very excited about our new PC-based VOD offering which
allows Channel 4 viewers to purchase, download and enjoy classic
Channel 4 content from throughout its history including Shameless,
Drop the Dead Donkey or Big Brother," said Bob Harris, responsible for
IT Strategy & Architecture at Channel 4. "With Macrovision's solution,
we can now sell individual episodes as well as entire seasons and will
soon introduce subscription based packages with the ability to test
new strategies and make changes, at any time, with minimal systems
impact."
Macrovision's Digital Commerce Solution enables Channel 4 to price
and promote flexible VOD product offerings. Price optimization
features allow easy real-time testing of both pricing and promotional
strategies. The solution's commerce capabilities also facilitate
dynamic pricing based on stored metadata (e.g., recognizing and
charging a discounted price when a season or bundle of episodes is
purchased, versus an individual episode).
Macrovision's Digital Commerce Solution has been integrated with
Channel 4's implementation of Microsoft Windows Media DRM which
controls content usage, such as the number of times an episode may be
viewed. Channel 4 has also employed the solution to upgrade the
existing registration management system that underpins channel4.com
(www.channel4.com) and associated sites.
"Channel 4 recognizes the importance of a solid, flexible
infrastructure when it comes to implementing a digital distribution
strategy," said Fred Amoroso, CEO of Macrovision. "Macrovision's
Digital Commerce Solution allows companies to maximize the value of
their web-based goods and services through a comprehensive set of
access control, commerce, business intelligence and customer care
tools. We're delighted that Channel 4 Television is working with us to
power its exciting new Video On-Demand service."
About Macrovision
Macrovision provides distribution, commerce and consumption
solutions for software, entertainment and information content to the
home video, PC games, music, cable/satellite, consumer software,
enterprise software and information publishing industries. Macrovision
holds approximately 250 issued or pending United States patents and
more than 1,200 issued or pending international patents, and continues
to increase its patent portfolio with new and innovative technologies
in related fields. Macrovision is headquartered in Santa Clara,
California, U.S.A. with other offices across the United States and
around the world. More information about Macrovision can be found at
www.macrovision.com.
(C)Macrovision 2007. Macrovision is a registered trademark of
Macrovision Corporation. All other brands and product names and
trademarks are the registered property of their respective companies.
This press release may contain "forward-looking" statements as
that term is defined in the Private Securities Litigation Reform Act
of 1995, including, but not limited to, statements regarding the
financial impact of the transaction described herein. A number of
factors could cause Macrovision's actual results to differ from
anticipated results expressed in such forward-looking statements. Such
factors are addressed in Macrovision's latest Quarterly Report on Form
10-Q for the period ended September 30, 2006, as amended, which is on
file with the Securities and Exchange Commission (available at
www.sec.gov). Macrovision assumes no obligation to update any
forward-looking statements.
