With FAST AdMomentum, publishers now have a private-label contextual advertising platform, eliminating the need for third-party services
New product was developed in consultation with publishers who are looking for a better way to monetize their content and serve their advertisers
Fast Search & Transfer(TM) (OSEAX: FAST.OL) (FAST(TM)), a leading
developer of search technologies, today unveiled FAST AdMomentum(TM),
a private-label contextual advertising and monetization platform for
online media companies, retailers and telecommunications service
providers. FAST AdMomentum was developed in close cooperation with
leading online publishers to meet the growing demand for a more
profitable and flexible alternative to third-party contextual
advertising services. FAST AdMomentum has already proven itself in
trials and in production, and will be generally available later this
quarter. FAST will spotlight AdMomentum later this week at
FASTforward, its annual business and technology conference.
"There's no question that search technology and performance
advertising have dramatically transformed the world of publishing, but
for many publishers the transformation has not paid off as well as it
should," said John M. Lervik, CEO of FAST. "Publishers want to
maintain control of their revenue, serving their advertisers and
audiences more effectively, and this has been difficult to do with
third-party platforms. With FAST AdMomentum, we give that control and
independence back to publishers - enabling them for the first time to
fully monetize their assets without having to share revenues or risk
customer disintermediation."
"Online ad revenue drives the digital economy, and no one has a
lock on that revenue stream today," said Sue Feldman, IDC's Vice
President for Search and Digital Marketplace Technologies. "Online
advertising - particularly contextual advertising - continues to soar.
IDC believes that large publishers and ad networks can seize a
significant share of this revenue. FAST AdMomentum provides the
infrastructure for publishers to manage and monetize their online
content. It's a digital marketplace in a box."
Publishers need a "revenue engine"
This joint development with online publishers around the globe has
resulted in a powerful solution that tightly aligns with the business
and technological requirements of this sector. These early customers
have responded enthusiastically to the platform's ability to provide a
wide assortment of options for monetizing content on their sites and
for creating their own ad networks.
"Publishers know their content, their audiences and their
advertisers' needs best - key insights necessary to compete in the
online world," said Perry Solomon, VP and GM, Media Solutions at FAST.
"But to thrive in an increasingly competitive marketplace, they need a
revenue engine, not just a search engine. The R&D that FAST has
committed toward the development of that revenue engine will pay off
for publishers, growing their revenues and reversing the tide of ad
dollars that are going to third-party services."
"Contextual advertising continues to drive the advertising
economy, and publishers everywhere are looking for ways to deliver
more qualified leads to their advertisers," said Stephen Baker, CEO of
Search at Reed Business. "As a long-time vendor and partner to media
companies, FAST understands this need. We are pleased with the
direction they are taking."
Purpose-built for online publishers and directories
FAST has tailored the development of the platform to meet the
specific needs of online media companies, retailers and
telecommunications service providers. Among other features, the
platform offers customers the ability to sell locally and nationally,
a self-service environment for their advertisers, and multiple ranking
algorithms and innovative customer interfaces to better match the
needs of both their audiences and advertisers.
"To meet the needs of our customers, we have to meet the needs of
their customers - the readers and advertisers that support their
businesses," said Dylan Fuller, Senior Product Director at FAST.
"There's a reason why contextual advertising has done so well with
readers and advertisers, and now publishers will be able to make the
experience even better. They know their customers better than anyone
else, and with the right tools they can better serve them."
About FAST
FAST creates the real-time search and business intelligence
solutions that are behind the scenes at the world's best- known
companies with the most demanding information challenges. FAST's
flexible and scalable integrated technology platform and personalized
portal connects users, regardless of medium, to the relevant
information they need.
FAST is headquartered in Norway and is publicly traded under the
ticker symbol 'FAST' on the Oslo Stock Exchange. The FAST Group
operates globally with presence in Europe, the United States, Asia,
Australia, the Americas, and the Middle East. For further information
about FAST, please visit www.fastsearch.com.
(C) 2007 Fast Search & Transfer ASA - Fast Search & Transfer,
FAST, Adaptive Information Warehouse, AIW, AdMomentum, Impulse and
Hubway are trademarks of Fast Search & Transfer ASA. The FAST logo,
FAST ESP, FAST InStream, FAST InPerspective, FAST ProPublish, FAST
Contextual Insight and FAST Unity are registered trademarks of Fast
Search & Transfer ASA. All rights reserved.
