JumpTap, Inc, leaders in mobile search and advertising, today
announces a new strategic investment from WPP ( NASDAQ:WPPGY), one of
the world's leading communications services groups. The investment by
WPP recognises the potential for reaching consumers through mobile
devices by marketers and the leading role that JumpTap plays in this
emerging medium.
This investment will provide clients of WPP companies,
collectively one of the world's largest buyers of media, with access
to mobile search and advertising solutions.
JumpTap's President and CEO, Dan Olschwang, said: "Our mobile
operator customers will have more than 250 million searches per month
by the end of 2007. In order to help mobile operators capture value
from this strategic asset, we have developed a strategy to attract
advertisers and maximise profit, whilst helping them build and protect
search traffic. In essence, our mission is to help advertisers and
mobile operators build a thriving marketing ecosystem where people on
the go can find exactly what they want."
Commenting on the investment, Mark Read, CEO of WPP Digital, an
initiative within WPP to develop the Group's digital offering, said:
"Our clients want to understand how to use mobile devices as an
effective channel to reach and communicate with customers. We are
excited to work with JumpTap in developing and bringing to market
these latest marketing techniques and technologies. JumpTap's business
model helps mobile operators gain greater value from mobile search and
advertising and its products will help advertisers target mobile
customers effectively."
Through this partnership, both parties will also partner to
develop new techniques to target and profile customers via the mobile
phone. The partnership will also focus on developing case studies with
strong brands who want to market to the mobile user.
Since its founding in 2004, JumpTap has rapidly established itself
as a leader in the burgeoning mobile search and advertising market.
JumpTap's suite of products and services, which includes its recently
announced Advertising Suite and Mobile Search Index, offers
advertisers multiple ways to reach their customers and provides mobile
operators with one of the industry's most complete mobile search and
advertising ecosystems.
Mobile operators throughout North American and Europe are
recognising the benefits of JumpTap's white label mobile search and
advertising solutions. JumpTap currently works with eight mobile
operators in the US and Europe, as well as advertising networks and
vertical content providers, to roll-out these services to mobile
subscribers
WPP joins JumpTap's existing investors, including General
Catalyst, Redpoint Ventures, BCE Capital and Valhalla Partners.
About JumpTap, Inc.
JumpTap, Inc. provides a mobile search and advertising solution
that drives third-party revenue for mobile operators while providing a
quick, easy and fun mobile search experience for subscribers.
JumpTap's solution helps mobile operators build search and browsing
traffic, attract advertisers to their network and maximize ROI via
profiles and behavioral targeting. JumpTap combines structured and
unstructured content to drive better coverage and improve the user
experience. JumpTap provides mobile operators, advertisers and
subscribers with the industry's most complete, easy-to-use and
rewarding mobile search and advertising environment. For more
information on JumpTap, please visit: http://www.jumptap.com.
