The information and telecommunications specialist MATERNA
Information & Communications will put two topics at the centre of its
presence at this year's 3GSM World Congress in Barcelona from February
12th until 15th . On the one hand, it will present its international
activities as a Mobile Virtual Network Enabler (MVNE) and introduce
its innovative Anny Way TRILINK Messaging Platform on the other hand.
By means of this previously unique infrastructure element, network
operators can offer their customers convergent messaging independent
from technologies and networks. In addition, MATERNA will present its
successful product portfolio, including attractive Video Services, the
Service Delivery Platform MACS and a wide range of Mobile Marketing
and Infotainment Services at stand 2C05 in hall 2.
MVNE Services - An Expansion Opportunity for Mobile Network
Operators
Many branded retailers have identified the mobile market as an
attractive diversification from their existing product portfolio. At
the same time Network Operators have contacted MATERNA to support them
in order to address this emerging opportunity from branded retailers.
Operators recognize this opportunity to increase the utilization of
their networks, at the same time, satisfying a new target customer
group.
As an international MVNE MATERNA positions itself between the MNO
and the MVNO. MATERNA's basic approach is on the one hand to give MNOs
a future-proof investment solution through facilitating the
possibility of reducing the operational costs of communication
services, while on the other hand increasing the MNO's traffic through
providing profitable voice and data communication services. The
international business model depends very much on the regulatory
environment of each country along with the technical implementation
options and the specific market strategies. Besides its operation and
consulting services MATERNA distinguishes itself through
customization, by offering differentiated services and products, e.g.
individual portals for specific market segments or very competitive
roaming tariffs for those people who travel a lot. Additionally,
emphasis has been put on Fixed Mobile Integration, an issue, which is
becoming increasingly important for network operators.
Anny Way TRILINK Technology - Getting the message across
The Anny Way TRILINK Message Platform helps network operators to
realize a converged network for all kinds of messaging. It can be
integrated seamlessly into any existing network, regardless on whether
a SMSC or MMSC already exists or not. The Anny Way Platform may serve
just as a router between the networks or it can provide full store and
forward functionality like a SMSC or a MMSC. By means of the Anny Way
TRILINK Message Platform users of new IP technology based phones in
IMS and non-IMS SIP networks can send messages to other users (e.g.
based on SMS, MMS, Instant Messaging, Text-to-Speech, SIP and Email)
and vice versa. Users go on with the messaging experience they are
used to and are smoothly led to new messaging opportunities. Based on
the Anny Way TRILINK Messaging Technology the platform provides a full
set of billing and provisioning functionalities and a modular
architecture with an easy to expand system layout. Other features such
as Spam-Protection, Virus-Scanning, integration of presence
information and routing profiles (message follows me) can be included.
Video Services - Next generation mobile phone interaction
3G Video telephony and IP Broadband create new dimensions and new
opportunities for live content delivery applications. Listening and
speaking without a visual component belongs to the past: 3G video
enables call partners to communicate today as if they were sitting
directly opposite to each other or participate in 3G video services.
With its Anny Way Video Platform, MATERNA offers a wide range of video
applications for Mobile Network Operators, Contact Centers,
Broadcasters or Content Providers, to benefit from modern video
telephony.
The platform handles inbound and outbound 3G video calls and
allows to set up Video Portals to watch video tins, get the latest
broadcast news or contact live agents for individual requests or
technical questions. Therefore, MATERNA considers Video Portals as the
next generation of mobile customer interaction platforms.
MATERNA Information & Communications
MATERNA is a leading software provider for information and
communication technologies. The company employs approx. 1200 employees
globally, and obtained sales of Euro 144 Million. In addition to their
headquarters in Dortmund, the company has branches and subsidiaries
all over the Germany as well as in Europe. The business unit
Communications is internationally active in the markets of information
and communications technology. Under the brand "Anny Way" MATERNA
provides service platforms, content premium services as well as voice
and video applications. In addition, MATERNA is successfully
positioned as an MVNE in the market and is an internationally
well-known as a leading provider of fixed network services. MATERNA`s
ability to take difficult and complex challenges for clients has made
the company a sought after partner for mobile communications
providers, service providers and other companies and agencies. The
business unit information realizes integrated IT solutions for process
optimization in corporations and the public sector. This includes IT
Service Management, Customer Service Management, Government Services
and SAP Consulting Services.
