Samsung, a leading provider and innovator of mobile phones, and
Yahoo! (Nasdaq:YHOO), a leading global Internet company, today
announced a strategic global partnership to distribute Yahoo!'s
popular services on millions of new Samsung mobile phones in more than
60 countries. Samsung will pre-load Yahoo! services, including Yahoo!
Go for Mobile 2.0, Yahoo! oneSearch, Yahoo! Mail and Yahoo! Messenger,
on its mobile phones beginning in the first half of 2007. This new
relationship is the latest demonstration of the companies' clear focus
on extending their leadership in the mobile Internet.
Samsung has already launched its first mobile handset, the
SGH-E570, pre-loaded with Yahoo! Search. Samsung plans to greatly
expand the number of its mobile handsets with pre-loaded Yahoo!
services in 2007 and will roll out Yahoo! oneSearch after it goes live
globally in the coming months.
"Samsung recognizes consumers' need for Internet access through
their mobiles anytime, anywhere," said Kitae Lee, president of
Samsung's telecommunications network business. "Samsung mobile phones
with Yahoo! services will provide consumers with fast and convenient
access to the Internet, even on the move. Our successful partnership
with Yahoo! builds on Samsung's continuing efforts to enhance
consumers' mobile experience."
Through the relationship the companies will also help drive
consumer adoption of mobile Internet services by making it easy for
consumers to get more done while on the go, such as using the new
Yahoo! oneSearch to quickly find the answers they need. Yahoo!
oneSearch will also include high-quality sponsored search results,
enabling Yahoo! advertisers to reach consumers on their mobile
devices.
"Yahoo! has always focused on partnering with leading companies to
bring our mobile services to consumers' fingertips and this new
strategic partnership with Samsung is a vital component of that
strategy," said Marco Boerries, senior vice president of connected
life, Yahoo!.
Samsung will pre-load and prominently place Yahoo! branded
services including:
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-- Yahoo! Go 2.0 --
-- An innovative new application that redefines the mobile
Internet experience for consumers through a unique product
design, ability to personalize with content from the entire
Internet and a reinvention of mobile search
-- Unique carousel design makes it simple for consumers to
navigate the selection of Yahoo! Go widgets for e-mail, local
information and maps, news, sports, finance, entertainment,
weather, photo sharing and search
-- Yahoo! oneSearch --
-- Completely new mobile search service designed to give consumers
what they want when they are on their mobile phone -- instant
answers
-- Recognizes the intent of a search term and presents relevant
content -- not just a list of Web links to PC sites -- on the
results page
-- Results are grouped by subject making it easy to read through
and drill down to get more details
-- Yahoo! Mail --
-- Easily access and manage e-mail messages through the Yahoo!
Mail messaging inbox on the phone, including ability to reply,
delete and compose new messages
-- Store e-mail messages locally on the device to allow for
offline access
-- Yahoo! Messenger --
-- Send and receive messages, share emoticons, and access the
Yahoo! Messenger friends' list, just like on the PC
-- Set presence information to show availability to chat with
friends and family, and view presence information to know when
they are online too
-- Yahoo! Personal Information Management --
-- Never lose the contact information on your mobile phone again
-- Synchronize contacts from Yahoo! Address Book and tasks and
events saved on Yahoo! Calendar
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Samsung mobile phones with Yahoo! services will be available to
consumers through both mobile operators and direct distribution
channels. Consumers around the world can download and use the beta
version of Yahoo! Go 2.0 on select Samsung mobile phones beginning
today by visiting http://go.yahoo.com.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2005 parent company sales of US$56.7 billion and net income of
US$7.5 billion. Employing approximately 128,000 people in over 120
offices in 57 countries, the company consists of five main business
units: Digital Appliance Business, Digital Media Business, LCD
Business, Semiconductor Business and Telecommunication Network
Business. Recognized as one of the fastest growing global brands,
Samsung Electronics is a leading producer of digital TVs, memory
chips, mobile phones, and TFT-LCDs. For more information, please visit
http://www.samsung.com.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo!'s mission is to
connect people to their passions, their communities, and the world's
knowledge. Yahoo! is headquartered in Sunnyvale, California.
Yahoo! and the Yahoo! logos are trademarks and/or registered
trademarks of Yahoo! Inc. All other names are trademarks and/or
registered trademarks of their respective owners.
