Yahoo! Inc. (Nasdaq:YHOO) today launched Yahoo! oneSearch, an
entirely new search service designed to give consumers exactly what
they want on their mobile device -- instant answers. oneSearch
leverages Yahoo!'s deep experience, investment and expertise in search
on the desktop as well as relationships with leading content providers
to deliver an unmatched mobile search experience for consumers. With
this launch Yahoo! expands its mobile Internet leadership.
Yahoo! oneSearch is available to consumers beginning today through
the Yahoo! Go for Mobile 2.0 beta. By the end of January 2007, Yahoo!
plans to make oneSearch available across the company's Mobile Web and
SMS services. Yahoo! oneSearch will roll out in additional country and
language versions in the coming months.
"Yahoo! oneSearch changes the mobile search game by fundamentally
improving the way consumers' access and use the Internet on their
mobile phones," said Marco Boerries, senior vice president of
connected life, Yahoo!. "It delivers a mobile-optimized search
experience that understands what consumers are looking for and
presents answers directly in the results -- not just a list of Web
links to PC sites. Yahoo! oneSearch delivers the right results with
just one search."
For example, if a consumer wants to see the results of a specific
sporting event he just needs to type the name of the team into the
search box. The search results would first list the final score of the
most recent game and information on the next scheduled game, then
additional content including, a team profile and roster, official Web
site, sports photos, related news articles, web images, local results
and more. To dig more deeply into the results, a consumer would simply
need to click on any item or category. For example, to get the box
score of the most recent game he can just click on the final score.
Yahoo! oneSearch also includes features designed to make searching
as easy as possible for consumers, including remembering previous
queries and auto-fill to speed up the entry of common terms. In
addition, the service allows for easy navigation to other websites.
Consumers can simply enter the name of any company and the link to its
site will appear at the top of the search results.
Yahoo! Go for Mobile 2.0
Consumers can download the Yahoo! Go 2.0 beta
(http://go.yahoo.com) beginning today on more than 70 mobile devices
from major manufacturers worldwide and use it on their wireless
network. Yahoo! Go 2.0 is an innovative new application that redefines
the mobile Internet experience for consumers through a unique product
design, ability to personalize with content from the entire Internet
and a reinvention of mobile search. (See release titled "Yahoo!
Unveils New Era in Mobile Internet Services with Yahoo! Go for Mobile
2.0")
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo!'s mission is to
connect people to their passions, their communities, and the world's
knowledge. Yahoo! is headquartered in Sunnyvale, California.
Yahoo! and the Yahoo! logo are trademarks and/or registered
trademarks of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of
their respective owners.
This press release contains forward-looking statements that
involve risks and uncertainties concerning Yahoo! oneSearch (including
without limitation the statements contained in the quotations from
management in this press release), as well as Yahoo!'s strategic and
operational plans. Actual events or results may differ materially from
those described in this press release due to a number of risks and
uncertainties. The potential risks and uncertainties include, among
others, the possibility that the expected or planned further
implementations of Yahoo! oneSearch described may be delayed, may not
ultimately be implemented, or if implemented may not be successful;
consumers may not accept or respond as positively to Yahoo! oneSearch
as anticipated; and competitors may offer similar competing services.
More information about potential factors that could affect Yahoo!'s
business and financial results is included under the captions, "Risk
Factors" and "Management's Discussion and Analysis of Financial
Condition and Results of Operations," in Yahoo!'s Annual Report on
Form 10-K for the fiscal year ended December 31, 2005 and Quarterly
Report on Form 10-Q for the quarter ended September 30, 2006, which
are on file with the SEC and available at the SEC's website at
www.sec.gov.
