GoFish Corporation (OTCBB:GOFH), a leading online video network,
which is transforming how online video content is produced,
distributed and experienced, today announced a strategic alliance with
Kaleidoscope Sports and Entertainment LLC (KSE Global), a unit of the
Interpublic Group of Companies. The strategic alliance will allow
GoFish to leverage Kaleidoscope's advertising and sponsorship sales
capabilities, increasing GoFish's exposure to advertisers and
elevating the company's profile as one of the largest and
fastest-growing user-generated video sites on the Internet.
"After thoroughly researching, examining, and interviewing the
major Web 2.0 companies in the online video marketplace, we
enthusiastically chose GoFish as our exclusive partner," said Ray
Volpe, CEO of Kaleidoscope. "GoFish is rapidly emerging as a leading
destination for Internet video and is on the forefront of working with
the creative community as a source of both original user-generated and
professional content. By combining 'traditional media' content with
'new media' distribution through licensing arrangements, Kaleidoscope
and GoFish are laying the foundation for the future of Internet
Television."
Kaleidoscope is an influential marketing agency and innovator in
connecting the advertising world with new media properties.
Kaleidoscope clients include General Motors, Discovery, Coca Cola, and
Johnson & Johnson. The company's portfolio of online ventures includes
managing a sales and business development partnership with Facebook. A
noted media powerhouse, Kaleidoscope developed the ESPN ESPY Awards
and the MTV Video Music Awards, among other credits.
GoFish, a pioneer in user-generated video cultivation, branding
and promotion, is building an online video network of original
programming that has a broad range of features for both users and
advertisers, including segmented and filtered user-generated content,
legal access to copyrighted material, and a scalable channel platform.
Under the agreement, GoFish will benefit from the scale and scope of
Kaleidoscope's sales force, with its deep ties to Madison Avenue and
the rest of the advertising world, which will be fully focused on
securing sponsorships for GoFish's premium content.
"We're thrilled to be establishing this relationship with
Kaleidoscope, one of the most sophisticated and enterprising marketing
agencies for sports and entertainment media," said Michael Downing,
CEO of GoFish. "In conjunction with Kaleidoscope, GoFish will now
enjoy enhanced sales capabilities for our successful branded
entertainment properties such as America's Dream Date and Artist's
Voices, as well as access to senior media buyers within one of the
world's largest advertising conglomerates."
As part of the arrangement, Ray Volpe, CEO of Kaleidoscope, will
join GoFish's Advisory Board. Over the course of his career, Mr. Volpe
has served in executive roles at the NHL and the LPGA. In addition to
co-producing the ESPN Espy Awards and the original MTV Video Music
Awards, Mr. Volpe, in his capacity as CEO of Kaleidoscope Sports &
Entertainment, Inc., has overseen and co-produced the USO Comedy Tour,
Rites of Autumn, Sports Century and numerous music videos.
About GoFish Corporation
GoFish Corporation, (OTCBB:GOFH) headquartered in San Francisco,
is a leading consumer online video destination that, in two years, has
grown to deliver millions of videos per month to a rapidly growing
audience of enthusiasts. An early entrant into the user-generated
video sector and the first publicly traded company in the space,
GoFish is a place on the web where millions of people come to upload,
share and watch their favorite videos from around the world. For more
information about the company, go to www.gofish.com.
About Kaleidoscope
Kaleidoscope, headquartered in New York, is a unit of the
Interpublic Group of Companies, a major advertising conglomerate. In
addition to producing premium sports and entertainment content for
several television networks, Kaleidoscope has formed strategic
partnerships with the leading internet properties in social networking
and online video. Kaleidoscope has done business with all the major US
television networks, including CBS, NBC, ABC, FOX and EPSN, as well as
major cable networks, and has years of experience in securing high
profile advertisers and sponsors for its content. As digital and new
media grow in prominence, Kaleidoscope has positioned itself to offer
the best of its strategic services to the leading online properties.
Forward-Looking Statements
This press release contains 'forward-looking statements' within
the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934. Although the
forward-looking statements in this release reflect the good faith
judgment of management, forward-looking statements are inherently
subject to known and unknown risks and uncertainties that may cause
actual results to be materially different from those discussed in
these forward-looking statements including, but not limited to, our
inability to generate sufficient operating cash flow from advertising
revenue, a reduction in the demand for user-generated video and
related services, a fall-off in search engine directed traffic to our
web site, and general economic conditions. Readers are urged to
carefully review and consider the various disclosures made by us in
the our reports filed with the Securities and Exchange Commission,
including those risks set forth in the Company's Current Report on
Form 8-K filed on October 31, 2006, which attempt to advise interested
parties of the risks and factors that may affect our business,
financial condition, results of operation and cash flows. If one or
more of these risks or uncertainties materialize, or if the underlying
assumptions prove incorrect, our actual results may vary materially
from those expected or projected. Readers are urged not to place undue
reliance on these forward-looking statements, which speak only as of
the date of this release. We assume no obligation to update any
forward-looking statements in order to reflect any event or
circumstance that may arise after the date of this release.
