Wipro Technologies, the global services business of Wipro Limited
(NYSE: WIT) today announced a strategic engagement with ITV plc,. ITV
is the largest company in the UK commercial television sector and one
of Europe's biggest programme producers. ITV owns eleven major ITV
regional licenses - Granada TV, LWT, Carlton TV, Central, WestCountry,
HTV, Yorkshire TV, Tyne Tees TV, Meridian Broadcasting, Anglia TV and
Border Television. It has production operations in five countries
worldwide and a new media business, which includes interests in pay
television channels and encompasses a range of Internet and broadband
ventures.
ITV has engaged Wipro to develop the platform for automating the
slotting of advertisements through a robust optimisation engine. Some
of the business benefits provided by this solution are:
-- System capability to perform real time analysis
-- Flexibility to analyze "what-if" scenarios
-- Automation of some manual processes to increase the
productivity of sales operations in the slotting process
-- Maximization of revenue opportunities through appropriate
matching of demand vs supply
Ian Whitfield, Director of Broadcast Technology, ITV Plc said,
"The optimization of ITV's channel inventory and the placement of our
commercial airtime are key to the success of our business. The
matching of demand and supply maximizes both ITV's revenue and the
effectiveness our of clients promotional messages. ITV operates in a
dynamic and complex business environment and the new system will not
only resolve the existing limitations, but will position ITV to
rapidly accommodate further business changes. We chose Wipro to work
with us in this endeavor as we required a strategic partner who had
significant knowledge of the Media & Entertainment domain. Wipro has a
successful track record of developing core solutions for media
organizations, and has the right partnerships. Wipro was very keen on
making the relationship work and throughout the process the Wipro team
was flexible, consistent and easy to work with."
"ITV, through its immensely popular programming, contributes to
culture and the economy. ITV is an icon in the media and broadcasting
segment and we are privileged to work with them. This engagement will
leverage Wipro's domain expertise in media & entertainment as well as
our considerable strength in data analytics," said Manoj Punja, Senior
Vice President, Wipro Technologies. "The ITV team is very
collaborative and we look forward to working with them and are
confident of delivering excellent results."
Wipro's Media and Entertainment practice has focuses on solutions
spanning the content acquisition, Management and Distribution Value
chain. The practice builds specific point solutions and fosters
innovations around the content supply chain for leading organizations
in this space. The practice also leverages technology, IT
infrastructure and business process outsourcing practices within Wipro
to deliver an integrated service proposition.
To know more about the Media & Publishing practice visit,
http://www.wipro.com/webpages/itservices/industries/
media&entertainment/index.htm (Due to its length, this URL may need to
be copied/pasted into your Internet browser's address field. Remove
the extra space if one exists.)
About ITV
ITV plc is a leading UK media company, owning all of the regional
Channel 3 licenses in England and Wales, which together account for
over 90% of ITV1 advertising revenues. ITV plc wholly owns ITV2, ITV3,
ITV4, ITV Play and various other channels.
ITV's production arm comprises the largest commercial television
production company in the UK and one of Europe's largest programme
distributors.
ITV plc owns the market-leading cinema screen advertising
businesses in the UK and Republic of Ireland and has similar joint
ventures in continental Europe and the United States.
For further information please visit ITV website www.itvplc.com
For details about Wipro Limited & forward-looking and cautionary
statements please see link below
http://www.wipro.com/news/about_wipro.htm
