(Reuters) - Online travel agency Expedia Inc said it would buy rival Orbitz Worldwide for about $1.38 billion, as it looks to increase its customers base in a highly competitive industry.
EXPEDIA (EXPE.NQ)s offer of $12.00 per share in cash represents a premium of 24.7 percent to Orbitz's Wednesday close.
(This version of the story corrects deal value to $1.38 billion, from $1.33 billion, in headline and paragraph 1)
(Reporting by Ankit Ajmera in Bengaluru; Editing by Savio D'Souza)
