Whether you realize it or not, a brand's logo speaks to its viewer on many levels.
There's the recognizability factor—if a logo is too complex or unrelated to its brand, it risks being glanced over without communicating its brand's message. And companies risk annoying their consumers when they make drastic changes to logos people love.
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There's the recognizability factor—if a logo is too complex or unrelated to its brand, it risks being glanced over without communicating its brand's message. And companies risk annoying their consumers when they make drastic changes to logos people love.
But a closer look at some logos reveals subtle, barely there marketing tactics.
You may have noticed the subliminal features of some of these designs in the past. But have you looked hard enough to see them all?
FedEx — The FedEx logo hides an arrow in its negative space. Even a glance subliminally inspires thoughts of efficiency and forward motion.
Vaio — This cool logo for Sony's computers represents the brand's integration of analog and digital technology. The 'VA' is designed as an analog waveform, the 'IO' is binary code.
Baskin Robbins — This logo, introduced in 2005, cleverly uses the company's initials to advertise its number of ice cream flavors (31).
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