After making headlines this year for wardrobe malfunctions, traipsing out of Ashton Kutcher's house at 4 a.m., and throwing up outside of clubs, wild child singer Rihanna has gotten the ax from Nivea.
"Rihanna is a no go ... I do not understand how to bring the core brand of Nivea in conjunction with Rihanna" Nivea's new CEO, Stefan Heidenreich, told the German paper Welt. He explained, "Nivea is a company which stands for trust, family and reliability."
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"Rihanna is a no go ... I do not understand how to bring the core brand of Nivea in conjunction with Rihanna" Nivea's new CEO, Stefan Heidenreich, told the German paper Welt. He explained, "Nivea is a company which stands for trust, family and reliability."
The singer had posed for Nivea's 100th birthday, but apparently the "skincare for life" that was written on her poster didn't apply to her contract.
If it makes her feel any better, Rihanna certainly isn't the first huge celebrity to be kicked out of a brand ambassador role. From seedy drug scandals to openly not wearing makeup (when being the face of a cosmetics brand), here are the biggest celebrity-brand break-ups.
Dumper: Christian Dior, 2008. Dumpee: Sharon Stone, for saying earthquake victims deserved it.
Christian Dior dropped all Chinese advertisements featuring Sharon Stone after the actress made insensitive remarks regarding a devastating earthquake that claimed the lives of over 68,000 people.
"They're not being nice to the Dalai Lama, who is a friend of mine," Stone said. "And then all of this earthquake and all this happened and I thought, is that karma? When you're not nice, that bad things happen to you?"
Don't you love karma?
Dumper: Hertz, 1992. Dumpee: O.J. Simpson was dumped even before the murder trial.
Before O.J. Simpson became famous for allegedly murdering his ex-wife Nicole Brown and her friend, Ronald Goldman, the former football star was the face of Hertz rental cars.
During the 1970s, Hertz paid Simpson a reported $550,000 a year for his spots.
When uncontested allegations of domestic abuse were reported in 1992, Hertz dumped Simpson. Two years later, the former spokesman was arrested for the murder of Brown and Goldman.
Dumper: Yardley, 1990s. Dumpee: Helena Bonham Carter, for never wearing makeup.
Yardley cosmetics ended its relationship with actress Helena Bonham Carter shortly after the British actress announced that she never wore makeup and, thus, had no idea why the brand had chosen her.
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