First Abercrombie, then Urban, then Penney's, then Forever 21 -- and plenty more.
There's been an explosion of sexist t-shirts recently.
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There's been an explosion of sexist t-shirts recently.
Each case follows a similar pattern of blogger outrage, mainstream media coverage and apologetic statements.
The truth is t-shirts promoting misogyny, ditziness and anorexia can seem cool in the same way that misogyny, ditziness and anorexia can seem cool. It's a no-lose scenario for retailers. On the shelves sexist t-shirts are a hot item; after a media firestorm the company seems even more edgy.
Which is to say, sadly, we expect to see more of these...
Abercrombie and Fitch set off a "girlcott" in 2005 when it released t-shirts including "I See That You've Already Met The Twins" and "Who Needs Brains When I Have These?"
Source: Salon.com and St. Petersburg Times
In June 2010, Urban Outfitters pulled this shirt, which reads "Eat Less," after complaints that it promoted anorexia and eating disorders.
Source: The Frisky
This other Urban Outfitters shirt is also no longer available, after provoking anger and a Change.org petition due to its patriarchal treatment of female sexuality.
Source: The Frisky
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