Amancio Ortega: a business leader during economic crisis

He is not only the richest man in Spain and third-richest man in the world, but also a businessman with an ingenious way to make a profit on his real estate investments.

While the economic crisis has forced most construction companies to either go bankrupt or enter the bankruptcy process, Amancio Ortega has created a business model that tripled his assets, avoided dealing with the banks, reduced his debt load and secured 1.1 billion euros in profits.

What are the keys to the Galician businessman's success? Making the right investment decisions at the right times, betting on secure leases, moving away from the classic real estate model and reducing his debt load.