Empresas y finanzas

ANZ Partners with Serverside to Create Online Customized Visa Cards



    ANZ, one of Australia's Big Four banks, is allowing its customers
    to design their own credit and cash cards online at
    www.designmycard.com.au. The Australian roll-out reflects the huge
    popularity of personal payment cards with the bank's New Zealand
    customers and - more generally - the growing global demand for
    individual card design.

    Once again, the bank is using cutting-edge technology supplied by
    Serverside Group, the global leader in digital card design. Serverside
    now supplies 30 major global financial institutions with card
    customization technology.

    Gone are the days when cardholders had to settle for predictable,
    uninspired plastic. Cardholders can now have a Superhero or native
    Koala bear buy their dinner, or pay the bill using a favourite photo
    of their grandchildren!

    Since October 9, 2006, new and existing holders of ANZ First Visa
    or ANZ Access cards have been able to 'customize' their card plastic
    with a photo of their own, or an image chosen from a creative
    collection of online gallery images. Gallery categories include
    pictures of animals, sports, Australian heritage, cartoon characters
    and action superheroes.

    For cardholders, the design process is straightforward. No
    software downloads are needed and the entire process can be completed
    in seconds. Customers simply design their own cards online using
    intuitive editing tools within a branded section of ANZ's website
    (www.designmycard.com.au). A selection of existing customer card
    designs are displayed at the ANZ site so you can view the images your
    fellow cardholders have created for card design inspiration.

    Technology provider Serverside is seeing significant interest in
    its online card customization technology from card issuing companies
    globally. To date, 30 major issuers worldwide have started to offer
    personal plastic, including ING, BMW, KBC, Advanta, Fortis, First
    National Bank of Omaha, Heritage Building Society and Abbey in the UK.
    Many more will be announced in the months ahead. Visit
    www.serversidegroup.com to see a list of customer implementations and
    the latest online card marketing products from Serverside.

    James Barclay, Serverside Group Senior Vice President
    (Asia/Pacific), commented:

    "We're delighted that ANZ's Australian customers, following their
    New Zealand counterparts, can now 'personalize' their plastic. For
    Serverside, this confirms the consumer appeal for creating a unique
    card that reflects who they are. The internet has changed the way card
    issuers must market themselves irreversibly: traditional direct mail
    is no longer as effective, while interaction and self-expression are
    crucial if issuers are to tap into the massive potential of the Web
    2.0 generation. Serverside ensures issuers meet all of these
    requirements -- and much more in terms of ongoing customer
    satisfaction and retention."

    Jenny Fagg, ANZ Managing Director, Consumer Finance, added:

    "We are excited to be the first major bank in Australia to offer
    this fantastic new product feature. This feature has been well
    received by our customers in New Zealand and is very popular overseas.
    ANZ designmycard is a great example of how we can bring a little more
    fun to our customers' everyday banking."

    About Serverside Group Limited

    Founded in 2003, Serverside Group is the global technology leader
    in digital card design and a provider of innovative software solutions
    for issuers, personalization bureaus and card manufacturers. The
    company's flagship product, AllAboutMe, is a web-based application
    that allows cardholders to design their unique payment card online.
    Serverside's innovation and growth were confirmed recently when it was
    named 'One of the Top Ten Technology Companies to Watch' by Bank
    Technology News.

    Serverside Group is headquartered in London and has offices in New
    York, Chicago and Auckland, New Zealand. The company has strategic
    alliances with Visa, Datacard and Getty Images. For more information
    and to see a live card demonstration, visit www.serversidegroup.com.

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