Bridgewater Systems Enables New Business Models in Converged Networks

At Broadband World Forum Europe, Bridgewater Systems unveiled
plans to help service providers simplify network access control,
enhance application authorization, and enable dynamic management of
broadband services. These benefits are extended in the company's
next-generation subscriber-centric policy management technology and
address the demand for enhanced service layer policy control in
converged networks. Bridgewater Systems (Stand #821) is a leading
developer of subscriber-centric policy management software for
IP-based services.

"Bridgewater's next-generation policy management solutions
represent a natural evolution of our flagship network access control,
application authorization, and dynamic broadband management solutions
widely deployed today in service provider networks around the globe,"
said Russ Freen, co-founder and chief technology officer for
Bridgewater Systems. "Wireless, wireline and converged network service
providers will find that their greatest policy management challenges
are being directly addressed by Bridgewater through product releases
planned for 2007."

The company's next generation technology will enable service
providers to build a unified view of the subscriber, across any access
network or application, regardless of whether the application resides
within the service provider network or is hosted by a third party.
This capability is important in converged network scenarios to resolve
the challenges and costs associated with subscriber database and
application silos - including a fragmented subscriber experience,
inability to capitalize easily on application bundle opportunities,
and increased management costs.

Increasingly, service providers are looking beyond their walled
garden or network to offer applications and content from third-party
providers that broaden and differentiate their services. Bridgewater
Systems' service layer policy controls will enable service providers
to track, control, and monetize subscriber access to third-party
applications and content while providing application vendors access to
subscriber profiling, subscription, presence and location information.
This technology will also allow service providers to extend policy
controls over how, and under which circumstances, subscriber
information is accessible to third party applications, and how to
prioritize access to this information for preferred providers. By
addressing this important market dynamic, Bridgewater gives service
providers the tools to manage and profit from new revenue-sharing
business models in partnership with third parties.

"Our next-generation policy management roadmap was developed in
response to the needs of service providers and application vendors to
create, effectively manage, and profit from innovative new business
models that can evolve as networks converge," Freen added. "This
customer-driven portfolio was also influenced by Bridgewater's active
participation in 3GPP2, WiMAX Forum, and OMA as well as in
consideration of standards from 3GPP, ETSI TISPAN, and CableLabs."

About Bridgewater Systems

Bridgewater Systems develops the industry's most advanced
subscriber-centric policy management software for IP-based services.
Its solutions help global service providers maximize profits and
launch new services faster. Bridgewater does this by providing them
with a unified view of their subscribers across all access
technologies. With Bridgewater's software, service providers have an
intelligent policy-decision point for the management of subscribers,
applications, and network resources. The Bridgewater Systems' product
suite delivers high performance policy management via its
market-leading authentication, authorization and accounting (AAA) and
Dynamic Host Configuration Protocol (DHCP) systems. It also offers a
range of modular products for application support, mediation, and
dynamic broadband management. Bridgewater Systems' proven
carrier-class products deliver on-demand data services, extensive
revenue capture capabilities, and out-of-the-box value that can be
deployed in weeks - instead of months.

More than 60 leading service providers from around the globe
(including: Verizon Wireless, Sprint PCS, Bell Mobility, Virgin Mobile
USA,) trust Bridgewater's technology and business insight to help them
deliver world-class services. Founded in 1997, Bridgewater Systems is
a privately held company. www.bridgewatersystems.com